Why is SEO so important?
SEO can be an expensive and intimidating topic for small and medium-sized businesses. However, it is a necessary investment for many reasons.
In this article, we’re going to examine some of the most common misconceptions about SEO and reveal the real benefits of investing in a solid SEO campaign for your website.
Clear up misunderstandings
Before we start with an in-depth explanation of the 7 reasons for SEO, I will clear up three misconceptions about SEO.
- “SEO is not required if I am only selling one product.”
Not true! Smaller businesses often don’t have the resources to invest in advertising or other traditional marketing strategies, so investing in SEO is best. The first page of Google search results has a click-through rate that is about 11% above average! - “SEO won’t help my business if I don’t know how to do it myself.”
Not true! There are many ways to get started with SEO, including personal training with online courses and books. In addition, there are many sources that explain search engine optimization in the best possible way. The main source for learning SEO is from Google itself. Take a look at this guide and you will have an excellent foundation to get started quickly and easily. - “SEO is only for big companies with a lot of turnover.”
Not true! For small and medium-sized companies, SEO is even more important than for large companies because it is an essential tool for new customer acquisition. Without SEO, these companies are limited to the people who know about them or otherwise come across them. However, with SEO, local businesses can attract droves of customers from across the country who are looking for their product or service and are happy to buy it.
Why SEO helps your customers find your business.
Search engine optimization (SEO) involves all activities that improve your visibility and your ranking in a search engine like Google. The easiest way to get better SEO results is to define the page title, description, title of your images and keywords of your website in such a way that they match the search intent of your potential customers.
Which means that you should know and understand very well what your potential customers are looking for so that you can drive them to your website. This makes it easier for potential buyers to find your business when they use a search engine to look for a product or service that you are offering.
How can SEO help you get a better position in search results?
The SEO process helps to increase search engine visibility and improve the ranking of your website. This can be done through on-page and off-page optimization, such as link building and social media marketing.
On-page optimization involves creating content, adding keywords to the page content, alt tags on images, meta descriptions in the header tags, etc.
On-page optimization simply explained:
On-page optimization includes all tasks and activities that are carried out directly on your website in order to maximize your visibility.
Link building is a sub-discipline of off-page optimization and can be achieved by getting backlinks from other websites that are most relevant to your industry.
Off-page optimization simply explained:
Off-page optimization includes all tasks and activities that are carried out outside of your website. On the one hand, this shows Google that you are active on the web, but what is even more important is that you create valuable backlinks that can greatly influence your awareness.
Backlinking explained:
A backlink is a link that directs you from a website to your website. For example, if you have an entry in the local company registers and your website is entered there, then that is a backlink. Google only rates backlinks with relevance. Which means that a backlink only counts as valuable or relevant for you if it brings you sustainable visitors who are also interested in your products and services.
You use social media marketing to create high-quality content and share it with your followers on various social media platforms. From there, you direct your followers to your page, where they can then consume the content.
SEO helps your company to grow and survive in the long term and sustainably.
Search engine optimization is also a digital marketing strategy that you use to improve the online experience of your website visitors.
Search engines – like Google, Yandex, and Bing – use a list of criteria to rank websites, including relevance, authority, and popularity. By creating content that is relevant and authoritative for certain keywords, you influence your ranking in these search engines.
The more the better!
The more people visit your website and share your content, the better your website will rank in search results. This increases your popularity as Google ranks websites higher when they have a lot of traffic (lots of website visitors) from sources other than just paid advertising.
This usually leads to more sales as your website becomes more visible and shows higher up in search engines for relevant keywords. This in turn increases the length of time visitors spend on your website, as the content is tailored to their questions, needs and wishes.
How can you use SEO to improve your business reputation?
You can also use SEO to improve your business reputation by optimizing your website for search engines so that it ranks higher in search results.
There are a few steps involved in optimizing a website for SEO.
- Keyword research
- Selection of relevant keywords
- On-page optimization – includes aspects such as title tags, meta descriptions and keyword density
- Off-page optimization – includes building backlinks through social media, blogging guests on other websites, and more.
Three advantages of SEO?
- SEO saves money and time compared to other marketing strategies;
- SEO helps build trust with customers;
- SEO uses one of the best ways to reach people
SEO is a powerful marketing tool
SEO, or search engine optimization, is a powerful marketing tool that helps you increase the visibility of your brand by ranking your website higher in the search engine results pages. This higher and better ranking leads to more traffic to your website and increases the chances that a visitor will convert to a lead or customer.
SEO is not that easy to start.
It takes time, money, and patience to see results. But it’s worth it if you want to rank on a competitive keyword.
The most important thing in SEO is content. You need to create quality content that will bring people back and keep them on your website for a while.
Please note that it can take up to 9 months and in some cases longer to land on page 1 in the search results. If you have completed the tasks that you have read and will read in this post, the chances are very good that you will reach the 1st page of the Google search result faster.
See SEO as a long-term investment.
You should view SEO as a long-term investment that will later turn potential customers into repeat customers efficiently and sustainably. It gives you the opportunity to attract customers without any outbound marketing costs.
Some people think SEO isn’t worth the time because ranking high on Google doesn’t guarantee traffic or leads. This is definitely wrong because why should 64% of marketers say they are investing more time and resources in SEO?
Conclusion
The internet can be a scary and confusing place for you as an entrepreneur. Still, if you DO your homework every day, it is almost inevitable that you will have short, medium, and long-term success on the web. Your tasks include creating and sharing content in text, video and image format, optimizing existing content and measuring and analyzing site visitors.
Remember that SEO is often very technical. But at the end of the day it is important that you understand what your potential customers are interested in, how and what they are looking for on the web, what interests they have and how you can help them answer the query on the Google search engine.
As more content is created on the internet every day, SEO is becoming increasingly important. According to MOZ, Google has over 200 ranking factors that determine where pages are placed on the search engine’s search results page. Do your best to rank at the top of the search results.