Optinmonster vs Mailchimp – Which One Is Best For You?

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Lead generation is the process of attracting prospects to your business and nurturing them to increase their interests with the end goal of converting them into customers. Lead generation is one of the most important aspects of a business. When a stranger initiates a relationship with your business, you need to transition them from strangers to paying clients and that is where lead generation comes in. Unlike the past when lead generation was done manually, today most businesses have automated their lead generation process.

If you have been searching for the best lead generation software, chances are that you have narrowed down your list to these two software: Mailchimp and Optinmonster. Mailchimp and Optinmonster are arguably the best lead generation software on the market. But which between the two is better? In this guide, we will review these two lead generation software to help you make an informed decision on which one to choose for your business. Make sure you read until the end so that you don’t miss any important points.


Don’t have time to read the whole article and want a quick answer to the question of which lead generation software is the best? Then we will show you the results of our large lead generation software comparison of Mailchimp and Optinmonster.

optinmonster logo


Easy to use

Amazing integration tools for easy automation
Powerful analytics reports

Flexible pricing

It offers multiple types of campaigns

Click Here To Check Out Optinmonster

mailchimp logo


Mailchimp templates are very attractive

Large selection of email templates
Great integration of apps
Simple and easy to use interface

Free plan with many great tools
Thorough reporting

Click Here To Check Out MailChimp

What exactly is Mailchimp?

Mailchimp is one of the top marketing automation tools designed to send automated marketing emails and newsletters to qualified leads. This platform allows user to build their email list using various techniques, including importing contact and using forms. This automation tool and email marketing service will help manage your mail list as well as create email marketing campaigns and send them to qualified leads with the aim of converting them to customers.

Mailchimp was established in 2001 and has quickly grown to become one of the best automation and email marketing services in North America. It is an all-in-one marketing platform that will attract and manage your customers and also attract leads through data analysis and beautifully designed campaigns.

mailchimp dashboard

Mailchimp also offers online marketing tools like postcards, landing pages, digital Mailchimp ads, and CRM tools to help businesses improve relationships with their customers. It also provides analytic reports that allow the business to track their lead generation campaign to help them make an informed decision.

Over the years, Mailchimp has added multiple features, the most recent one being the ability of users to integrate online services and apps to make their lead generation campaign more efficient. Some of the third-party apps that can be linked with Mailchimp include Zapier, Calendly, WooCommerce, Adobe photoshop, Mandrill, WordPress, Drupal, and much more.

Mailchimp pros

  • Thorough reporting- it provides you with everything you need to know about your target clients including Google analytics integration, social media, and geo-tracking.
  • Their free plan has many great tools that can help in lead generation
  • It has a simple and easy to use interface with a powerful template editor
  • Great integration of apps
  • It has a large selection of email templates
  • Mailchimp templates are very attractive

Mailchimp has many plugins that can be integrated into the various website CMs systems. Here is an example of WordPress integration.

mailchimp wordpress plugin

What is OptinMonster?

OptinMonster is arguably one of the most powerful lead generation software on the market today. This lead automation tool will help your business generate more subscribers, and leads, as well as help you generate more sales from traffic that you already have. OptinMonster will allow you to build leads, capture forms and grow your email list gradually.

OptinMonster was launched in 2013 and quickly caught the attention of many businesses because of its great features and effectiveness in converting leads to paying clients. But over the years, this automation platform has evolved from being just a WordPress plugin to now a fully-fledged SaaS platform. One of the most notable features is OptinMonster is the drag and drop opt-in form builder that allows users to create and customize their forms with ease.

optinmonster dashboard

OptinMonster will help you create a very effective lead generation campaign to convert your leads to customers. This platform offers over 50 templates and a drag and drop builder to allow you to create your marketing and lead generation campaign in minutes. The level of customization that OptinMonster offers is more effective than generic campaigns created by other emailing tools. That explains why many people prefer to use this tool for lead generation. It is easy to use and delivers quality results.

OptinMonster pros

  • It offers multiple types of campaigns
  • Flexible pricing
  • Powerful analytics reports
  • Amazing integration tools for easy automation
  • Easy to use

Optinmonster also offers many options for integration into your existing website. Optinmonster also offers perfect integration options for the most common CMS systems and website builder systems. Here is an example of the Optinmonster WordPress plugin.

optinmonster wordpress plugin
Optinmonster is very easy to integrate!

OptinMonster vs. Mailchimp

Now that you know what these two lead generation tools are all about, it is now time to compare them to help you know how they are different from each other. Below is a detailed comparison between OptinMonster and Mailchimp.


Both Mailchimp and OptinMonster allow integration with third-party apps. OptinMonster integrates with all the best email marketing services. You can also send leads to multiples services. If you use a service that is not a native integration for OptinMonster, all you need to do is use custom HTML for connection. The OptinMonster open API architecture will allow you to integrate it with virtually any third-party application, including Hubspot, GetResponse, Drip, and Aweber.

Mailchimp also does not disappoint when it comes to integration. There is no third-party app that does not integrate with Mailchimp. Popular integrations that Mailchimp supports include Drupal, WordPress, Mandrill, Facebook, Twitter, Magento, and much more

Report and tracking

Report and tracking are crucial in any lead generation campaign. Both Optinmonster and Mailchimp have report and tracking tools that allow users to monitor their lead generation campaign to help them make an informed decision. OptinMonster provides a good amount of analytics data for your lead generation campaign. The OptinMonster dashboard has three key metrics including visitors, leads, and conversion rate percentage. The three metrics provided will help you make a more informed decision based on data about your leads campaign. Another great tracking and report feature is the A/B testing that allows you to run optimization experiments on your lead generation campaign.

optinmonster report
Optinmonster has a powerful dashboard with a very detailed analytics function.

Mailchimp also provides users with access to digital marketing reporting and analytic tools to help them see how successful their lead generation campaigns are and areas that they need to improve. Crucial metrics offered by Mailchimp include total email sent, click-through rate, open rate, unsubscribe rate, and bounce rate. This automation platform also provides real-time reporting to help you know what is working and what is not in order to make smart decisions to will streamline your lead generation campaign. Mailchimp also has A/B testing but it is limited.


When it comes to automation, OptinMonster outshines Mailchimp. This platform has excellent automation features that ensure your lead generation campaign runs smoothly with minimal supervision. For instance, if you want some people to be deleted from your list because they have already purchased a product, all you need to do is adjust your automatons settings and it will be executed automatically. OptinMonster also allows you to build multiple automation, meaning you can create two paths in one-in-one automation.

Mailchimp is not that good when it comes to automation. Their automation is quite basic. For instance, if you want to remove people who have already purchased from a sequence, you have to do it manually. Additionally, Mailchimp only allows you to build on liner automation which limits your possibility of advanced automation.

Customer support

Both Mailchimp and Option have customer support that is quite impressive in terms of response time. Mailchimp has a knowledge base support and a live chat. If you are on the free plan, then you can only use the knowledge base support. If you want a faster response from their customer support, then you have to upgrade your plan to a paid one. This way you will have access to live chat that has a pretty fast response time. You can also contact them via phone and email. Their customer support is available 24/7.

Optinmonster has a friendly and highly professional support team that responds quickly to customer questions. However, their support is only available via email. Like Mailchimp, OptinMonster customer support is available 24/7.

Ease of use

The last thing you want is to buy a lead generation tool that is complex and difficult to use. One of the main reasons why many people like Mailchimp is because it is incredibly easy to use. It has a clean interface that is simple and easy to use. In fact, anybody, including those who have never used a lead generation tool before will have an easy time using this software. All its tools are easy to use and navigation is also simple and straightforward.

OptinMonster is also simple to use but it has some tools that beginners may find difficult to use. But overall is a very simple platform that will take you a few hours to master how to use and to get the best out of it. Its dashboard is very simple and has everything you need to create a successful lead generation campaign. So, when it comes to ease of use, both platforms are easy to use but Mailchimp is much simpler.

Pricing and plans


OptinMonster has four plans and each of them has unique features. Their price also varies.

Basic plan

This plan costs $9 per month and it includes an unlimited campaign for all campaign types, simple reporting, list segmentation, and up to 3500 page views.

Plus plan

Plus plan cost $19 per month and provides up to 15,000 page views. It includes all features of the basic plan plus A/B testing, content locking, inactivity sensors, attention activation, monster sounds, and much more.

Pro plan

This plan cost $29 per month and allows up to 50,000 page views and it is ideal for 3 sites. This plan includes all the features of the basic plan plus mobile-specific campaigns, campaign scheduling, cast and form adjustment, and more.

Growth plan

This plan cost $49 per month and allows up to 250,000 page views. It is good for people who have up to 5 websites and it includes all the features of the Plus plan plus onsite retargeting, follow-up campaigns, real-time personalization, advanced reporting, and much more.

optinmonster cta

Mailchimp plan and pricing

Free plan

Mailchimp offers a free plan with amazing features including up to 7 marketing channels, custom domains, marketing CRM, basic templates, and much more.

Essential plan

This plan starts at $9.99 per month and it includes all the features of the free plan plus multiple-step automation, email templates, 24/7 customer support, and A/B split testing.

Standard plan

The standard plan price starts at $14.99 per month and it includes all features included in the essential plan plus customer journey build, advanced audience insights, custom templates, retargeting ads, and more.

Premium plan

This plan starts at S299 per month and it includes all the features of the standard plan plus multivariate testing, unlimited seats, phone support, advanced sanitation, and role-based access.

It is important to note that Mailchimp has a free plan that has great features that are ideal for beginners.

On the other hand, OptinMonster does not have a free plan. So, for beginners who want to learn how lead generation works, then Mailchimp is a great option because it is free and has also some great features.

mailchimp cta

OptinMonster vs. Mailchimp- which one is better?

Now the big question is, which one between these two lead generation tools provides the best results. From the information shared above, it is evident that these two lead generation tools have their own unique features. Each one has its strengths and weaknesses. So, when deciding which one is better for your lead generation campaign, it is important to consider your business needs.

For instance, if you want to generate leads through an email campaign, then Mailchimp is a great option for you. It will allow you to send emails and also provide a detailed analysis of how your campaign is performing.

On the other hand, if you are focusing on conversion optimization then OptinMonster is a great choice for you. This tool will help you create targeted campaigns such as onsite retargeting, lead generation, and more.

Generally, Mailchimp is ideal for small businesses and startups that are searching for a cheap way to generate leads for their business while OptinMonster is ideal for medium and well-established e-commerce sites, marketing agencies, and companies looking for powerful software for lead generation and conversation optimization.

Click on the logo to check out the lead generation tools for your website! Don’t miss out on leads and sales on your website…