Who Writes Website Content?

Home > Blog > Business Marketing > Who Writes Website Content?
Who Writes Website Content?

The content of a website is extremely important because with content or text you explain to the visitor what you offer on your website, which services you offer, or which products you want to sell.

Only with the right content can you inform your website visitors and encourage them to buy your products or services.

Content is also extremely important in order to appear in the organic search results of the various search engines. If you have very little content or bad content on your website, the search engines, such as Google or Bing, cannot rank your website correctly and are more likely to show your competitor’s website in the search results.

So if you want to have website visitors, it is very important that your website offers a lot of good content!

Content is the most important thing on your website!

The texts decide:

  • how long do your visitors stay on your website
  • if they want to come back again
  • whether you can convince them of you, your services, or your offers

When I say content, I mean your texts. But pictures, graphics, videos, etc. are also part of the content. Think about what might fit your topic as early as possible. These loosen up and visually enhance your pages and can underline what is written.

The problem with content creation

The problem is sometimes that you have a lot to do and don’t have time to create the content of your website yourself or write blog posts for your website. Or you have no experience in content creation and would rather outsource the creation of content.

If you don’t have any experience in content creation, it can usually be helpful to outsource the content creation to a professional. Professional content creators know what is important and how to optimize content so that you are displayed well in the organic search results.

It is also very easy to find a content creator who creates website content for you. In this article, I would like to show you my best content sourcing platforms.


Would you like to outsource content creation and are you looking for a content writer?

If you are looking for a content writer, I can show you three alternatives where you can have your content created.

See also  LinkedIn Marketing: The Ultimate Guide to Using LinkedIn for B2B Marketing

HireWriters

HireWriters is an online content platform where you can order content. All you have to do is create an account on the website and deposit money into your account. Then you can choose the topic for the content, choose a category and select the word count.

Fiverr

Fiverr is a freelance platform where you will find many content creators who can write texts for you and your website. Fiverr has the advantage that you can choose the content creator and discuss all the details beforehand. But Fiverr is a bit more expensive than HireWriters, for example.

Our own content service

If you like what we offer on our website, then take a look at our own content creation service. If you wish, we can write your content, research the topics and also create new pages for you.

For example, we write blog articles or content for landing pages. We can also do keyword/topic research for you.


How do you write content for your website that your visitors want to read and convey information?

Writing effective texts is not rocket science. You don’t need to hire a copywriter to do this. If you take your time and pay attention to a few points, you will be able to write texts that appeal to and convince your visitors.

The most important thing should be that you write the texts for your readers and not for the search engine. Therefore, the content should not be optimized for SEO but should be optimized in such a way that it contains as much important information as possible.

BEGIN, ASK YOURSELF THE FOLLOWING QUESTIONS:

  • What do I want to tell my visitors?
  • What information do my VISITORS expect?
  • Put yourself in the position of your desired customer. What questions would he ask you if he were sitting across from you?
  • What problem are visitors looking for when they come to your website? What could be the solution for them? How can you convince them that you can help them? How do you show them that they are right with you?
  • The visitor and his benefit must be the priority. Very important! Talk less about you and your services and more about your customers and how they benefit from them. What advantages does he have if he chooses your offer? Its usefulness convinces him much more than a series of general, self-praising phrases about oneself, how good, innovative, etc. one is.
  • Make sure your visitor will profit from visiting your website! You have to make sure that the user can easily find all the information they need and get all the info they need.
See also  The Best AI Writing Tool (Fire Your Content Writer)

Who are you writing for?

Your reader needs to feel addressed and that you are writing for them.

This is the only way your message can reach him.

If you have defined your target group in the first post of the blog series “I need a website – how do I start”, then you already know who you are writing for.

Always think of this person when you create texts. Visualize them.

The better you know your ideal customer, the easier it will be for you to address them.

Good structure to keep readers engaged

Create a clean, well-structured layout that your readers can easily scan.

This increases the chance that your texts will be read. Because before texts are read, they are first skimmed over. Interesting and important things should catch the eye and arouse curiosity for more.

Long texts are read much less on the Internet than in print. There are a few things you have to do to keep the readers engaged. Here I have summarized the most important points for you:

STRUCTURING TIPS:

  • Important things first
  • Subheadings
  • More paragraphs
  • Bullet point
  • Include graphics
  • Include pictures
  • Sentences are short and crisp, lively writing style
  • White space is important to the eye
  • Emphasized words in body text
  • Call to action
  • Meaningful links

Here is how you can outsource your content

HireWriters

If you want to outsource your website content or blog posts, you will find a good platform with many freelance writers at HireWriters. All you have to do is sign up with HireWriters and deposit money.

After topping up your profile with money, you can choose what kind of content you want to order.

hirewriters content ordering

After creating an account, you can add money to your account. You have several options to add money to your account. For example, you can add money with your credit or debit card, but you can also use cryptocurrencies.

add money to your hirewriters account

Now you can click on “Order Content” and you can enter the details of your desired text. For example, you can choose the number of words, determine keywords, or choose the experience level of the content creator.

order content

HireWriters is extremely easy to use and offers many different content types that you can order.

After the desired text has been written, you can check it for quality and approve it. Then you can download the created text as a PDF or Word document.

See also  How To Find Long Tail Keywords To Rank Your Website Fast?

Fiverr

Fiverr works a little differently. With Fiverr, you choose a specific content writer and order the item directly from the content creator.

fiverr content ordering

But the practical thing about Fiverr is that you can communicate with the freelancer before creating the article and discuss all the details of the text.

However, Fiverr is generally a bit more expensive than HireWriters.

With Fiverr, you first need to create an account. Then you can use the search function to search for specific keywords, such as “Real Estate Content”. Now you will be shown all freelancers who have specialized in this topic.

find content writers on fiverr

If you have found a gig that you like, you can contact the freelancer or place an order directly.

Payment is made in advance at Fiverr via credit card.

If you ordered your article or website content from Fiverr, you will receive the finished content from the respective freelancer. Now you have the opportunity to check the text and request any corrections.

Order website content at Datacrypt

Do you like the content we produce? You also have the option of ordering your content from us. We create website content or blog posts for you.

order content at datacrypt
Check out our prices for creating website content or blog posts. You can also find more information about content creation on our website. Click on the image to see more info about our content creation services.

You can contact us at any time via email or WhatsApp and we can discuss all the details.

When creating content, we pay attention to correct structuring and also pay attention to uniqueness.

Conclusion

Outsourcing content makes sense if you don’t have much experience writing content, or if you don’t have the time to create quality content.

There are different platforms on which you can order content. It is important that the content provides important information and offers a benefit to the reader.

Founder at Datacrypt Ltd
Tim is the founder of Datacrypt.io and is an expert in web design, SEO, eCommerce, and content management. Tim loves to give you a lot of useful information in our blog about various topics.
Tim
Latest posts by Tim (see all)
Need Help? Chat with us!
Start a Conversation
Hi! Click one of our members below to chat on WhatsApp
We usually reply in a few minutes