Who Do You Send Press Releases To?

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As a business owner, you may be wondering why you should send out press releases and who you should send them to. Press releases can be a great way to generate publicity for your business, as they are often picked up by news outlets and featured prominently in search engines.

What is a press release?

A press release, also known as a news release or media release, is an official statement issued by a company or organization to share information about its products, services, or accomplishments with the public. Press releases are typically distributed via email or online platforms such as PR websites and social media.

Who do you send press releases to?

There are several ways to determine to who to send your press release. Here are ways to identify the most relevant recipients:

  1. Target specific media outlets and journalists that are likely to be interested in your story. Use online resources such as media directories or social media platforms to find contact information for these individuals.
  2. Research influencers who could help amplify your press release and reach a wider audience. These may include bloggers, industry experts, or
  3. Generalists who write about a variety of topics.
  4. Find media outlets recently written about similar topics or businesses like yours. This will give you an idea of which outlets are already interested in stories like yours.
  5. Use online tools to track down specific journalists who have written about topics related to your business. This will allow you to tailor your press release to their interests and preferences.

Whether you choose to send your press releases directly to media outlets, influencers, or generalists, some advantages can help increase the reach and impact of your story.

These include:

  1. Improved search engine rankings

Press releases are often picked up by online news sites and social media, leading to increased web traffic and higher search engine rankings for your business.

  1. Increased brand awareness

By reaching a wider audience through the press release distribution platforms, you can improve your brand’s visibility and help establish yourself as an industry leader.

  1. Better customer engagement

Sending press releases can help you connect with customers and followers, fostering a better relationship between your business and its audience.

  1. Improved media coverage

Receiving media coverage from high-profile outlets can lend credibility to your business and improve the perceived quality of your products or services.

  1. Greater reach and exposure

With the help of social media and online news sites, your press release can reach a large number of people quickly and easily.

  1. Cost-effective

Compared to other publicity methods, such as advertising or paid promotions, press releases are a cost-effective way to get your message out there and generate buzz about your business.

  1. Increased credibility

When media outlets feature your press release, you are more likely to be a credible expert in your field. This can help build trust and loyalty among your customers and followers. Whether you send out press releases to increase brand awareness, connect with customers, or improve search engine rankings, there are many benefits to using this form of marketing. Keep these advantages in mind as you craft your next press release and consider who to send it to maximize its impact.

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Benefits of sending out a press release

There are many benefits of sending out a press release, including:

  1. Generating publicity for your business:

Press releases are often picked up by news outlets and featured prominently in search engines, which can help increase the visibility of your business.

  1. Drives traffic to your website:

If news outlets or search engines pick up your press release, it can surge traffic to your website.

  1. Improving your search engine rankings:

According to SEO experts, press releases can be a powerful tool for improving your search engine rankings, as news outlets and other websites often pick them up.

  1. Boosting brand awareness:

In addition to helping with publicity and increasing traffic to your website, press releases can also help boost brand awareness for your business.

  1. Helping you stand out from your competitors:

Sending out press releases can help you differentiate your business from your competitors and make it more visible to potential customers.

  1. Creating backlinks to your website:

Press releases can also help create backlinks to your website, further improving your search engine rankings.

  1. Building relationships with members of the media:

Sending out press releases can help you build relationships with media members and increase your chances of being featured in the news. Whether you are looking to generate publicity for a new product or raise awareness about your business, sending out press releases is a powerful tool that should not be overlooked.

  1. Chances of high rankings are high:

If you want to increase your chances of getting higher rankings on search engines, sending press releases is a good strategy.

  1. Gets picked up by search engines quick:

When you send out press releases, there’s a chance that search engines will pick them up quickly and feature them prominently in search results. This can give your business a competitive advantage and help you get more exposure online.

  1. High authority website:

When your press release is picked up by a high authority website or news outlet, it can help build trust and credibility for your business.

If you’re looking to generate publicity for your business, boost brand awareness, or improve your search engine rankings, sending out press releases may be the right strategy. To learn more about how to send effective press releases and maximize their benefits, visit the website of a leading press release platform like eReleases today.

What makes the eReleases platform so good?

The eReleases platform is one of the most popular and highly regarded press release distribution platforms today. It is known for the following features:

  1. It is very cheap

Compared to other press release distribution platforms, eReleases offers some of the most competitive pricing options, making it an affordable choice for businesses.

  1. It has high authority

With its strong relationships with news outlets and its reputation as a trusted resource, eRe Releases can help boost your brand’s visibility and credibility online.

  1. It offers good service

From its responsive customer support team to its streamlined distribution process, eReleases is known for providing a high service to its customers.

  1. It has a range of useful packages and features that can be customized according to your specific needs.
  2. It is easy to use.

Whether you are an experienced press release writer or a beginner, eReleases makes it simple to send out high-quality press releases that will get noticed by the media and the public.

  1. It is a trusted resource for businesses looking to increase their visibility, build brand awareness, and improve their search engine rankings.

If you’re looking for a powerful tool to help your business achieve success online, then look no further than eReleases – one of the most well-regarded press release distribution platforms today. With its low cost, high authority, and excellent service, eReleases is ideal for businesses of all sizes looking to get their message out there. Visit the website today to learn more about how you can benefit from this powerful platform.

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Here are some tips for finding the right press release platform for your business:

  1. Do some research and compare different press release platforms.

There are a variety of press release platforms available, so it’s important to do your research and compare the features and benefits of each one before making a decision.

  1. Consider your specific needs and choose a platform that offers the features and services that are most important to you.
  2. Consider the cost of the platform and look for options that offer competitive pricing or special deals.
  3. Look for a platform that has a strong reputation and good customer reviews.
  4. Make sure the platform is easy to use, with intuitive design and clear instructions or support resources.
  5. Read up on the best practices for writing effective press releases, and consider using a platform that offers guidance or training to help you get more out of your press releases.
  6. Ultimately, your business’s right press release platform will offer high-quality service, affordable pricing, and all of the features you need to create successful press releases.
  7. With the right press release platform, you can improve your brand’s visibility, build awareness among your target audience, and boost your search engine rankings while keeping costs low. So if you’re ready to take your business to the next level, start exploring some of the top press release platforms today.

For businesses looking to send out press releases, eReleases is a top choice thanks to its low cost, high authority, and easy-to-use platform. With its wide range of features and customizable packages, eReleases is the perfect solution for businesses.

How to send a press release

Now that you know the benefits of sending out a press release, let’s look at how to send one. The process is quite simple, and with the help of a press release platform like eReleases, it can be even easier.

Here’s a quick overview of how to send a press release:

  1. Write your press release.

If you’re not sure where to start, check out our guide on how to write an effective press release, which includes tips on formatting, writing compelling headlines, and more.

  1. Research the media outlets you want to target with your press release.

Make a list of relevant publications and websites where you want your press release to be featured, and research their submission guidelines to ensure that your press release will meet their requirements.

  1. Choose the right press release distribution platform for your business.

Several different press release platforms are available, so it’s important to do your research and find one that meets your needs and budget. eReleases is a popular choice thanks to its low cost, high authority, and easy-to-use platform.

  1. Submit your press release to the platform, including relevant details and media assets.
  2. Track the performance of your press release and follow up as needed to maximize your results.

With these simple steps, you can easily send out a press release that will help boost your brand visibility and reach more potential customers. So what are you waiting for? Get started today.

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How do I get a free press release??

There are several ways to get a free press release, and the following are ways that you can try:

  1. Register for an account with a press release distribution platform, such as eReleases or PR Newswire.
  2. Research free press release submission sites, and submit your press release yourself.
  3. Contribute to relevant blogs, news outlets, or other websites in your industry, and ask to include a link to your press release in the article.
  4. Connect with journalists, bloggers, or other influencers in your industry and offer to send them a copy of your press release.
  5. Use social media or email marketing to promote your press release and build awareness among potential readers or customers. Regardless of how you get your press release, it is well-written and includes all relevant information, such as your company name, contact information, website URL, and more. By following these tips, you can ensure that your press release will successfully reach your target audience.

What are the best press release distribution platforms?

There is no one-size-fits-all answer to this question, as your business’s best press release distribution platform will depend on your specific needs and budget. However, some popular choices include eReleases, PR Newswire, Business Wire, and Press Release Jet.

When choosing a press release distribution platform, consider your specific goals and budget. eReleases is a popular choice for businesses looking for a low-cost option, while PR Newswire and Business Wire are better suited for larger businesses with bigger budgets.

No matter which platform you choose, be sure to do your research and read reviews before deciding. This will help you find the best press release distribution platform for your specific needs.


A press release distribution platform can be an incredibly effective tool for promoting your business and reaching new audiences. Whether you’re looking for cheap and easy exposure or more targeted outreach to journalists and influencers, there is a platform that will work for you. To find the right platform for your needs, consider your goals, budget, and audience. With a little bit of research, you’ll be on your way to sending out successful press releases that will help boost your brand visibility and reach more potential customers.

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