Where Should I Send A Press Release?

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Press releases are a powerful tool for getting quick exposure and high authority backlinks. But with so many press release sites out there, it can be hard to pick just the right one to ensure your release gets the attention and the intended coverage. But why press releases?

Benefits of press releases

Studies have shown that press releases are incredibly effective in getting your content noticed. In fact, when a press release is optimized and appropriately distributed, it can help improve your website’s SEO and organic traffic.

Not only that, but a press release can also help build brand awareness and establish your company as an industry leader. The kind of exposure and authority that a press release can give your business is simply unmatched in that it’s quick. If you use a high authority release platform, it can be incredibly effective.

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13 Best PR Sites

Now that we’ve gone over some of the benefits of press releases, let’s look at 13 of the best press release sites to help you get started.

  1. eReleases

eReleases is one of the most popular press release sites on the web, and with good reason. This robust platform offers all of the features you need to successfully distribute your press release, including a built-in media database and a customizable press release format to ensure optimal visibility.

With over 4200 outlets and 100000 journalists, eReleases is arguably the best press release site for getting your story in front of the right people. eReleases also has over 1.7 million influencers in their private database and has partnered with PR Newswire, The Associated Press, and ESPN, so you know your release is in good hands.

Whether looking for an excellent value for money, eReleases is tough to beat in small and medium businesses.

You can submit a ready document or use an eReleases in-house journalist to help craft it for you.

  1. PRWeb

PRWeb is one of the leading press release sites and has been helping businesses get their news out there since 1997. This platform is known for its vast distribution network and simple press release submission process.

PRWeb distributes to a network of over 30000, consisting of journalists, bloggers, and news sites like USA Today and NY Times. PRWeb is one of the best for a startup company seeking significant online exposure. They even have professional editors go through all their reviews before publishing.

Another unique feature of PRWebs is the ability to SEO tag releases and add a free photo with the release. The premium package allows you to include a video.

Unlike most other platforms, PRWeb has no word limit and charges a flat service fee of $300. This fee also caters to the assistance you get from the support team through completing a release.

  1. PR Newswire

PR Newswire is one of the most popular press release sites globally. This platform is known for its geo-location targeting capabilities, which allow you to target specific locations with your press release.

PR Newswire also has a wide distribution network and is CISION’s oldest distribution network. You can target specific local news websites, both locally and nationally, allowing your business to get the required exposure in, say, a city.

PR Newswire allows you to target up to 13 states in a given region if you prefer regional targeting. You can also target by industry, allowing you to get your news in front of the right people.

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PR Newswire has a simple multimedia management tool, allowing you to access your brand assets on the go, while the editorial service available across all the plans can help ensure your press release is newsworthy and of high quality.

A visibility plan also shows you how your press release performed.

  1. Business Wire

Business Wire is a leading Berkshire Hathway subsidiary and a press release site with a broad global reach. This platform has over 5000 news agencies in 200+ countries, including print, digital, and broadcast newsrooms. BusinessWire also distributes through bloggers, news portals, social media networks, reporters, and even editors with their patented network.

The most notable and high-authority outlets include Bloomberg, Thomson Reuters, and Dow Jones.

More exciting features include the GMSM feature to boost shareability and presentation, Free social media sharing links, and the inclusion of your business logo in the press release.

If you are a small business located anywhere around the world, there’s a fair chance BusinessWire can cater to you as they distribute in over 20 languages.

  1. PR Leap

PR Leap is one of the best press release sites for small businesses and startups, with everything under a single roof. This means you don’t require expertise to get your brand noticed, for the PR site takes care of almost everything.

The in-house team helps you package your story nicely in an SEO-friendly manner and sends it out through news sites, social media, TV and radio stations, and over 100 financial outlets.

With almost two decades in the business, this platform has served over 30000 businesses, reviewing and offering feedback on every press release.

Other added features include tracking and reporting on each PR to measure the reach and support for up to 5 multimedia files to accompany the release for a better appeal.

  1. 24-7 Press Release

24-7 Press Release is a famous press release site that has been in operation for over a decade. Over this time, the platform has spread its coverage to every country across all sectors in Europe, Asia, Latin America, the US, and Canada.

The platform has both a free and premium option, with the latter allowing you to include multimedia files, such as images and videos. As a small business, you also get a free trial to test the suitability of press releases without buying them first.

The premium offer costs about $69, putting your content and brand in over 50 media outlets. The reporting feature details impressions and online pickups to give you an idea of the performance of your press release.

Geotargeting and translation services are also available to further cater to localized businesses.

  1. Linking News

Looking for a PR and brand image boost at a fraction of the cost? Linking News could be your best bet. This site will not only distribute individual businesses’ PRs but is also suitable for other PR agencies, marketing, and SEO.

Offering a 100% White Label service, Linking news carefully plans and executes captivating press releases, allowing businesses and marketing agencies to shine and maintain trustworthiness in the market. Obviously, this site offers complete anonymity without the third-party name, so your competitors never know where or with whom you distributed your PR.

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Linking News is also networked with top media publications like CBS, ABC, Bloomberg, AP, NBC, FOX, Yahoo, and Marketwatch, guaranteeing placement in these high-authority sites.

Press releases are also SEO-optimized to rank high on SERPs, organically, or paid ads.

These perks make Linking News a go-to PR platform for new businesses aspiring to reach a broad audience on a fair budget.

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  1. Globe Newswire

With over 20 years of experience, Globe Newswire is one of the most popular and trusted press release platforms. Over this time, it has become one of the largest distribution networks globally. So, if you want to send out your release on a large scale, you’ve got the right site.

Globe Newswire sends out releases to the media, the public, communities, and investors via influencers and other stakeholders, guaranteeing a well-rounded reach for your brand.

The PR platform distributes in multiple languages and focuses on Europe, the US, and Canadian distribution.

In addition to the standard media snippets like infographics, images, audio, and videos, Globe Newswire allows you to stream live events into the PR!

Lastly, reporting is available to give you an idea of the reach of your press release and measure the ROI.

  1. Newswire

If you’re looking for a PR platform based within New York and its environs, Newswire could be the right fit. The site is connected to some of the most prominent media outlets in the US and allows you to maximize your company’s exposure through PR submissions.

From PR strategy, wire distribution, and media database, to media monitoring and outreach, Newswire offers businesses extensive services to create and distribute captivating press releases and strategize for better media attention. These services come at a reasonable price, making them even more attractive.

If you are new in the PR game, Newswire has a demo feature that allows you to test the waters and feel how it all works before fully engaging. The demo feature also allows you to embed multimedia content in your PRs.

Like other top-end PR platforms, geo-targeting, multilingual and live streaming features are available to enhance your release’s reach and effectiveness.

  1. PR Underground

PR Underground is a popular and affordable press release distribution service with slightly over a decade in the market.

The site offers mostly web reach and SEO benefits for businesses submitting their press releases. If you desire the two services under one roof, then PR Underground should be high among your priorities.

However, if you’re looking for a PR platform with extensive media reach, this may still be one of your best bets, thanks to its network of 350+ news and social media sites.

PR Underground also supports multimedia content, so you’re not limited to text only. Images, videos, and infographics are all allowed to make your press release more engaging.

  1. PRLog

PRLog is one of the most popular and free PR distribution sites, with extensive reach to media outlets. Small, medium and large-sized businesses have all benefited from the site’s distribution service.

The primary focus of PRLog is to enhance your SEO with the help of press releases while giving each customer an online press room.

The cherry on top is the HTML press release template that you can use to design your own template and save it as a base for future releases, with prices ranging from 0- 359 USD per release. With the help of a dedicated team, you’ll be sure your PR reaches its intended target via Google News and other search engines.

See also  How To Write A Really Good Press Release

Another peculiar feature is offsite sharing, whereby you automatically share your release on social media and other platforms for more exposure. This way, releases appear in thousands of HTML, RSS, and JS feeds.

  1. iCrowdNewswire (iCN)

iCrowdNewswire is a cloud-based press release distribution service that’s fast, reliable, and easy to use.

Founded in 2015, iCN focuses on using the most recent and effective advertising techniques to drive traffic to your website and increase brand awareness.

So far, iCN has been able to reap big from a combination of the traditional and newest technology that’s not yet been experimented with by other PR platforms.

If you need absolute surety that your press release will be read, then iCN’s approach to PR distribution is a feature that might interest you. Although the platform is relatively young, you have 11 million placement websites to choose from and 380+ sites to handle distribution.

iCN also supports 9major languages. Geographic and demographic targeting are thus possible with this platform.

On top of it all, there is no restriction on word count or the number of multimedia you can include, plus there is a reporting tool to track your PR campaign and ensure a positive ROI.

  1. PR Distribution

PR Distribution is amongst the most popular and affordable press release services, with extensive media reach and great SEO benefits for small businesses targeting regional and national markets.

PR Distribution is also perfect for time-crunched business owners and entrepreneurs, publishing on various mainstream media sites.

Composed releases can be scheduled in advance, and you get detailed reports to measure your success.

There is no word count limit, and you can also embed multimedia content like images and videos.

This platform is also easiest to use and supports social media distribution to help you amplify your reach.

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Conclusion

No matter which press release service you choose, it’s essential to ensure that your content is well-written and engaging. All of the platforms listed above will give you the best chance of success in getting your press release seen by journalists and other influencers and ending up in front of your target audience. If you are still undecided, just try out the top pick- eReleases, and see the result!

Just remember to keep your focus on providing quality content, and you’ll be sure to get the most out of your press release campaign.

Founder at Datacrypt Ltd
Tim is the founder of Datacrypt.io and is an expert in web design, SEO, eCommerce, and content management. Tim loves to give you a lot of useful information in our blog about various topics.
Tim

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