Step-By-Step Guide On How To Sell A Website On Flippa

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Do you want to sell your website, but don’t know exactly how to offer your website properly? Then I have detailed step-by-step instructions for you on how to sell your website on Flippa as profitably as possible.

Flippa is probably the largest and best-known marketplace for websites, e-commerce shops, apps, and much more.

Flippa makes it very easy for you to sell your website. You just have to follow the individual steps and you can offer your website on the marketplace.

However, you need to keep a few important things in mind to get the most money for your website. I would like to show you this important information about website sales in this article.

What is Flippa

flippa website

Flippa is a marketplace and rating service for online businesses or digital assets, promoting itself as the “Number 1 Marketplace to Buy and Sell”.

You can sell and buy the following digital assets on Flippa:

  • Affiliate sites
  • Blogs
  • Ecommerce Stores (Including Shopify and Amazon FBA stores.)
  • SaaS company
  • Apps
  • Digital Services
  • Domain names
  • Web pages

On this website, buyers can browse the marketplace and find digital assets that are for sale in different categories and place bids or offers to acquire ownership of these websites. Flippa promotes both high-ranking companies with substantial monthly net profits as well as beginner websites that can be purchased for less than $2,500.

There are currently over 3500 websites, apps, and businesses listed on the Flippa marketplace with over 350,000 potential buyers.

Selling on Flippa (important preliminary information)

If you want to sell your website through Flippa, use the free evaluation tool directly on the website. With this information, you can then choose to market your business yourself or list it with a broker. Listing your digital asset for sale on Flippa only takes about 15 minutes and you will be immediately matched with potential buyers.

How does the website rating work?

It’s as simple as navigating to their website and starting a conversation with FlippaReviewBot. Flippa has access to the largest marketplace for buying and selling online businesses and has more historical sales data than anyone else on the web. Consequently, the valuation you receive is a good indication of the price you could get for your asset.

But how exactly does Flippa determine the price of a company?

Five key factors are taken into account:

Age of domain/website

Websites are considered less risky if they are more than two years old. That is because they are easier to assess when historical monetization trends or traffic figures become apparent. About 90% of eCommerce startups fail within the first 120 days. It makes sense that age plays an important role in pricing a website or other digital asset.

Financial development

Like any other digital assets, websites or e-commerce sites are evaluated based on their financial performance. Specifically, their sales rates and net profits. Buyers will also consider this an important factor when negotiating the price.

Returning visitors or buyers

Sites with a healthy database of regular readers, users, and/or buyers are ranked higher than sites that are fully ad-supported or attract only one-time transactions. In other words, selling a loyal audience along with your business speaks volumes about its value.

Growth trends

Growth trends help predict how well a website will do based on its past growth and stability. Revenue and traffic that are stable and can show predictable growth are valued the most.

However, this can be a difficult factor to measure. For example, success peaks for small companies are often difficult to explain. Buyers will consider an average for businesses of this type.

Ecommerce companies that are declining in terms of growth can also be penalized from a valuation perspective.

The sales multiples

Historic Flippa sales are driving market expectations. For example, websites or e-commerce sites with, say, $100,000 in monthly revenue are traded by a 2.3 to 3.0 multiplication factor of annual net income. (The more sales your website makes, the higher the price and rating will be)

website multiplication factor
Here you can see the multiplication factor of the annual sales/revenue of the respective website.

But you don’t need to worry or be afraid if your website generates significantly fewer sales. Even websites that make little or no profit are traded and sold on Flippa.

Then it always depends on the “expandability” of the website. How much work still needs to be done on the website by the new buyer in order to monetize the website or bring it on the road to success.

Basically, you can determine the price completely freely. Flippa only suggests a recommended retail price. But you can determine the final selling price yourself.

What are the listing fees on Flippa

Of course, if you want to sell your website through Flippa, you have to pay a listing fee. This is currently $29 at Flippa. There is also a “Success Fee” at Flippa which is 10% of the final selling price.

There are also additional services and upgrades that you can book to place your offer more prominently or to emphasize it. This increases the chances of a faster sale of your website. But this is not a must! You have to know for yourself whether you need these upgrades and additional services. Usually the standard listing packet for $29 is enough.

Here I have listed the additional packages:

Add-On NameAdd-On DescriptionPrice
Enhanced ListingAll standard features, plus:
Weekly Insight Report
Higher Visibility
No fixed duration
2x More Reach
Free escrow service
Non-Disclosure Agreement & Confidential ListingProtect the information contained in your listing with a non-disclosure agreement (NDA).$99
Private listingWith a Flippa Private listing they ensure your sale remains private. The listing will not be visible on Flippa at all.$499
Listing Review & Optimization ReportThe Flippa team will review your listing and will make suggestions for improvement.$99

How to sell your website on Flippa

First step: Create an Account

When you visit Flippa’s website, you will find the “Sign Up” button in the upper right corner. Then you can enter your personal data to create an account at Flippa. If you already have an account, then make sure to log into your Flippa account.

sign up to flippa

List your website on Flippa

If you have successfully created your account, you will find a big red button on the right side to list your website. So now click on “Sell Now”. You will then be directed to a website where you can enter the website address.

sell now on flippa

After you entered the web address, you have to give further information about the website.

website infos

After you have entered your website data and specified how your website makes money, you should connect Google Analytics of your website to Flippa to be able to display the exact statistics and data.

Flippa will then automatically read out all relevant data and place them in your listing.

connect google analytics

Because you have connected Google Analytics to Flipper, Flippa can display the exact traffic data and the behavior of your visitors in detail and broken down. This is very important for your website buyers.

It is also beneficial when the general traffic goes up. If traffic goes down, it can be a bad sign. Likewise, the bounce rate of your website is also very important for buyers.

google analytics data
In my example website, which I want to sell via Flippa, the traffic development and user behavior look very good.

Create a detailed and interesting listing

Fill in all fields as detailed as possible. You should also take interesting photos/screenshots of your website to motivate buyers to click on your listing.

create your listing

Since the exact description of your website is very important for sales, I have created a template for you here, which you can use to create high-quality and detailed descriptions for website sales.

Make your listing stand out!

A good and detailed description of the website is very important. The more information you provide about the website for sale, the better the chances of a quick sale. Try to describe your website as accurately as possible. Don’t forget to include important data such as age, monthly visitor numbers, monthly income, etc.

Here I have some description templates for you:

What is included in the sale?

Domain names, logos, social media accounts, documents, etc.

Briefly describe how the business was established, developed, and managed

Why are you selling the business?

Explain to the potential buyer exactly why you want to sell the digital asset.

How does the business generate revenue?

Adsense, Ads sales, sponsor posts, links, etc

How long has the business been operating and what month and year the business was established?

Provide the most accurate information possible.

If you could summarize your business in a sentence or two, how would you describe it, and why people are interested in your business?

What makes your business better than its competition? Is there a point of difference or a unique/ strong selling point for your business?

Give as exact data and details as possible.

Summarize briefly why you are selling the business

What are the sources of revenue for the business?

If product sales, how many products do you sell on average per month?

If advertising, please let me know the advertising partner (ad network) that the site is integrated with

How many people currently run the business and is this sufficient or would you advise more staff to run at this level of revenue/ profitability?

How many hours would you say you devote to the business each week? If full time please just say ‘full time

Are any specific skillsets required in order to successfully operate the business?

Is Adsense account included with the sale?

Have you performed any marketing for the business?

Briefly describe what a buyer could potentially do to improve or grow the business.

Are you including any domain names in the sale?

Are you including any social media accounts in the sale?

Are there any email lists included in the sale

Is there any intellectual property included in the sale (patents, trademarks, etc.)?

After you have entered all information and have described your website as well as possible, you can click on “Preview Listing” to get a preview of your listing.

Here you should check everything again very carefully. If everything is ok, you can now approve and pay for your listing.

I have already described the individual service packages that Flippa offers you above. You can add these packages, it depends on your needs.

After you have approved your website listing, the Flippa team will review your listing and then approve it.

Good luck selling your website!