GrooveFunnels vs Kartra – Comparison 2022 – Best Sales Funnel Software

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What advantages does GrooveFunnels offer:

  • A user-friendly drag-and-drop editor
  • Free page hosting
  • Pop-ups, countdown timers, and progress bars
  • Upsells, downsells, and order bumps
  • Device-based customization allows you to fully optimize your pages for desktop, laptop, mobile, and tablet viewing

A quick overview of the benefits that Kartra offers you:

  • Kartra Pages
  • Kartra Forms
  • Kartra Leads
  • Karta Mail
  • Kartra Checkouts
  • Kartra Funnels and Campaigns
  • Kartra Memberships
  • Kartra Video Hosting
  • Kartra Helpdesks
  • Kartra Calendar
  • Kartra Affiliate Management

Sales funnels are crucial to online businesses as they can convert visitors into customers. However, the market has many sales funnel builders, making it confusing for entrepreneurs to choose a suitable one. We talk about GroveFunnels and Kartra, two popular sales funnels platforms.

At first, these platforms may look similar. Thus, it can be hard to pick one over the other. However, what will make you choose either of them is a matter of personal preference. This article explains the differences between these two services to help you make an informed decision.

What is GrooveFunnels?

It is a relatively new sales funnel founded by Mike Filsaime and other digital marketing professionals. The platform helps users create and maintain sales funnels easily. It also offers various other features that make it easy to sell products and services to your customers.

GrooveFunnels was introduced in October 2020, meaning it’s still in the early stages. For this reason, some features aren’t fully developed. But don’t worry as the main ones are.

While GroveFunnels is still finding its place in the market, it has already attracted many customers. The platform offers various tools that business owners can use to grow their companies.

What is Kartra?

Kartra is also another comprehensive platform that helps users handle their digital marketing. Individuals can use it to create and manage sales funnels and build landing pages and websites.

Interestingly, the platform was also started by Mike Filsaime along with Andy Jenkins. However, once it was successful, Mike moved to create GrovesFunnels. So, the two services share some similarities.

Kartra was started by Genesis Digital company which was established in 2013. However, it isn’t that old either, as it was only launched in 2018. But unlike GroovesFunnel, Kartra’s features are fully developed.

kartra pages

Features of GrooveFunnels


It’s a tool that responds with straightforward responses to your customer’s and potential investors’ mail. For example, once a person emails you, the tool will revert to their mail with a message like “thank you for contacting us. We will get back to you shortly.”

Such responses let customers know that you have received their mail, and you’ll respond to their queries. Additionally, you can send specific mail to individuals based on their technical behavior. For example, if someone is browsing your site, you can mail them information about your products/services.


It’s a platform where users of the GrooveFunnel can sell and affiliate. This content management system allows you to create and deliver content to your clients. So you can effectively market your products or services.


GrooveFunnels has an affiliate program that allows other marketers to market your product. The program includes refunds, commissions, clicks, and likes that help you track your progress. Affiliates can promote your product which makes your marketing more powerful.


Blogging is today more crucial than ever for online business. It markets your business while making your potential audience perceive you as credible. You can use this tool to create your blog posts and enjoy various SEO facilities. ‘

The tool guides you on how to write your blogs from start to finish, ensuring that they are optimized for SEO.


Product owners use this tool to determine and understand their target audience. It’s simply a feedback form that lets customers review your products. You can then use these reviews to understand your audience’s interpretation and design a strategy to improve their products.


It is like GrooveQuiz and also helps users to understand their target audience. You can create different surveys for your websites and landing pages. This acts as a marketing strategy as it helps improve traffic to your website.

These surveys can help you know your audience’s preferences while also marketing your products.


It is a digital video platform where users can market their products or services using videos. You can upload creative marketing videos on this platform, and it will reach many people globally.

It offers an interactive tool that helps you create content that caters to users’ requirements. However, note that this feature doesn’t have an individual subscription. Instead, it is included with others in a package.


It is an extension to GrooveFunnels and serves as a landing page. Individuals can also use it to build a website for their sales funnel. It includes various features such as drag and drop that simplify your work and free hosting and marketing pop-ups that boost your sales.

Customers are also offered progress sheets and countdowns to help them know their progress and identify areas where they didn’t do well for future planning.

It also offers a customized feature that helps you build the website of your dreams. And the pricing plans are well scrutinized to meet a customer’s requirements, budgets, and choices.

groovefunnels pages

Kartra Features

Shopping Cart

A shopping cart simplifies your work and makes it easy to manage your online store. Kartra shopping cart features include discount coupons management, credit card processing, abandoned card saver, product settings and configuration, etc. Using these features, you can track your monetary systems and design plans to help improve them.

Lead Generation, Management, and Nurturing

You can use the Kartra lead generation tool to create great opt-in forms to attract visitors to your website or blog. The forms can also help you track their emails and send them marketing messages. This way, you’ll know what your visitors see on your website.

Additionally, the platform offers a lead management tool that enables you to export and import data. It comes with various features like lead segmentation and lead scoring.

You can also take advantage of Kartra’s personalized campaigns to nurture your leads. You can do this through A/B testing, lead capture and notification, etc.

These features allow you to track your performance and design strategy plans to help generate more leads.

Landing Page

The software provides tools to create and maintain websites. Plus, you can launch an online portrait of your products independently. Additionally, you also get pre-prepared templates that you can use to customize your design as per your product requirements.

Email Marketing

Kartra offers email automation tools, including behavior-based automation, intelligent split testing, attractive templates, etc. Additionally, customers get personalized tags which makes them feel appreciated.

It helps create personalized and interactive responses to people mailing you. Thus, they will feel valued, which ultimately boosts their trust.

kartra email campaign

Affiliate Marketing

Kartra offers affiliate marketing tools and techniques to attract more people to your product. Kartra customizes your marketing resources to reach the right audience through this program. Thus, offering you a return on investment.

Automates Marketing

Marketing your business has become an integral aspect of product/service sales. Kartra marketing automation simplifies your marketing by delivering personalized campaigns.

What Are the Similarities?

One obvious similarity is that Mike Filsaime contributed heavily to the development of these projects. Another similarity is that they both have a page builder, in which individuals can create websites, sales funnels, and landing pages.

You can build landing pages, full navigation websites, and other pages on both platforms. They come with a drag and drop editor that simplifies your work. The only difference is that GrooveFunnels uses an updated software tool, thus increasing the loading speed of the pages.

Additionally, these platforms have various templates for designing different web pages. Kartra said to have more, but since GroveFunnels is still growing, more templates will be added with time.

Also, all platforms support email marketing. Kartra uses Kartramail while GrooveFunnels uses GrooveMail. These features allow users to send broadcasts and build automation responses. But we should mention that while KartraMail is fully developed, GrooveMail’s is still under development.

Some of the popular automation responses you’ll notice on Kartra Mail include;

“If a customer has been refunded,” “if a recipient is an active affiliate,” etc.

sales funnel builder

Again, the funnels have the membership site feature. They offer an online course platform app, allowing users to build their membership sites. Some of the features on both platforms include advanced analytics, progress tracking, drip-feed content, multiple access levels, etc.

Also, note that they both have checkout and sales features that are fully customizable. You can use these features to attract more customers and make more revenues.

Additionally, they allow you to create share funnels and campaigns with people on the same platform. This is a helpful feature for those using an affiliate marketing model and offers a done-for-you landing page, email sequence, and funnel. It is also a valuable feature to network marketers as they can give members of their downline ready-made funnels to help them grow their business.

Again, they both support video hosting, meaning you can create marketing videos and post them for customers on the platforms. Video hosting is essential for people with membership sites, landing pages using video sales letters, and other places you intend to host your videos. Note that an inbuilt video app saves you a lot of money since you’ll not need to pay for another video hosting site like Wistia or Vimeo.

The video hosting feature on these platforms is advanced. For example, you can categorize leads based on the percentage of the video they watched and send them emails based on where they stopped watching the video.

Lastly, note that both platforms have a calendar, help desk, affiliate management, and track suite features.

How Are They Different?

GrooveFunnels and Kartra have many similarities. However, they are not the same. Let’s look at the unique features each platform has.

What’s in GrooveFunnels That’s Not in Kartra?

GrooveFunnels have unique tools only available on the platform. For example, it has a webinar hosting feature that is not present in Kartra. Using this tool, you can host live and pre-recorded webinars.

Since this feature is not on Kartra, you’ll have to integrate the platform with Webinarjam, EverWebinar jam, or any other webinar hosting site. However, this would need you to pay again for these services. If you need to host webinars often, GrooveFunnels will be a cheaper option as it already integrates this feature.

Additionally, there is GrooveKart, an eCommerce platform provided by GrooveDigital. It’s offered to individuals who sign up for GrooveFunnels premium or buy the lifetime deal. It acts like Shopify only that the apps are free, unlike Shopify, where you have to buy them.

Also, GrooveFunnels uses updated software for its page editor. So, it’s easier to edit pages using the GroovePages app. The site uses HTML to build land pages and sales funnels. Therefore, it means that they will load faster for your visitors, and they will not be frustrated while waiting for the pages to load.

Lastly, there’s the GrooveBlog, GrooveSurvey, and GrooveQuiz, all of which are valuable tools for the success of your online business.

What Does Kartra Have That GrooveFunnels Doesn’t Have?

One of the advantages of Kartra is that it is a finished project, meaning that all apps and tools are fully developed and available. So, it’s an excellent choice for someone who wants to use all the features of a sales funnel immediately.

Additionally, Kartra uses Behavioral Adaptive Marketing (BAM), which helps users match the information their customers see based on their behavior. Thus, it enables you to create landing pages, copy, and emails based on the behavior of the visitors and leads, thus boosting conversions.

Furthermore, there’s the Karta Agency feature which is for agencies. You can use it for selling and managing Kartra accounts. Although you get them at a 40% discount, you can sell them at the price you wish.

Also, note that Kartra has better automation sequences than grove at the moment.

How Much is GrooveFunnels?

GrooveFunnels offers four pricing plans. The basic one is the base plan which is entirely free and includes features like GrooveSell, GrooveAffiliate, and Groovepages. Then there is the Silver plan that comes with added features like GrooveMember, GrooveVideo, Groovemail, email leads, email cart abandonments, email buyers, and email affiliates. The plan goes for 99/month.

GrooveFunnels also offers the Gold plan, which includes everything in the Silver plan with an addition of GrooveBlog, GrooveDesk, and GroveCalendar. The highest package is Platinum, which has all the features of the other three tiers and the addition of GrooveSurvey, GrooveQuiz, GrooveWebinars live, automated, and live streaming, GrooveKart eCommerce, and an affiliate program. This goes for $299.

groovefunnel pricing

Kartra Pricing

Kartra also has four plans; the Starter plan is the most basic and goes for $99 per month. Then there are the Silver, Gold, and Platinum plans that go for $199/month, $299/month, and $499 per month. The best thing about Kartra is that you get access to all their features regardless of your plan. The only difference is how much access you get.

Final Thoughts

GrooveFunnels and Kartra are both excellent sales funnels. Thus, you can choose either of them for your marketing needs. But if you are looking for user-friendly software, Kartra carries the trophy. It has a simple structure of features which makes the platform easy, unlike GrooveFunnel, where features are advanced and can be confusing on where to start from.

However, if you need to use these advanced features, your best option will be GroovesFunnel. GroovesFunnel offers more value in the long run since its packages include great features at a reasonable price.