How To Get More Followers On Instagram: The 21 Best Tips You Need To Know!

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Do you want to get more Instagram followers? How do you get more Instagram followers? Instagram is a great platform to share pictures and videos with the whole world. The more followers you have, the better known your profile will be. If you have a lot of followers, it is even possible to make money with Instagram. If you have many followers, companies will take notice of you and offer you paid cooperation. In this blog post, we are going to give 20 tips on how to get more Instagram followers!

Instagram was founded in the year 2010 by Kevin Systrom and Mike Krieger and has since then grown exponentially. Instagram is now owned by Facebook. Instagram is a great way to share your life with friends, family, and even strangers from all over the world. With Instagram, you can share photos and videos, but also stories, which disappear after 24 hours. Instagram is a very popular social media platform with over one billion monthly active users.

Are you in a hurry? Here are the best tips to get more Instagram followers fast in a nutshell. To get more Instagram followers there are a few things you can do:

  • Use hashtags
  • Post regularly
  • Engage with other users
  • Use Instagram Stories
  • Run an Instagram contest or giveaway
  • Use relevant and trending hashtags
  • Geotag your posts
  • Use Instagram ads
  • Partner with influencers
  • Post-user-generated content
  • Host an Instagram live session
  • Take advantage of Instagram features like Boomerang and Layout
  • Use Instagram Insights to analyze your performance.
  • …and many more…

These are just some tips to get you started – for more detailed instructions, read on! Now let’s take a deeper dive into the world of Instagram and how to get more followers fast, and which technics are really working to boost your Instagram follower count, shall we?

The Instagram platform continues to grow in importance every year. It doesn’t matter whether you are an entrepreneur, blogger, or influencer: used correctly, the app can help you achieve more reach and thus more customers. However, you can only be really successful with the app if you have reached a corresponding number of Instagram followers, i.e. users who subscribe to you and follow your activities. Luckily, there are many ways you can get more followers on Instagram for free without having to buy any.

Here are the top 21 tips on how to get more followers on Instagram fast

There are numerous methods on the Internet on how to increase the number of followers with a few tricks. You often read the tip to buy Instagram followers – but we would advise against that. While buying Instagram followers is a legal way to increase your subscriber count, they are not real users. The result: They don’t like or comment on your posts and will never buy a product from you. We’ll show you how you can get more Instagram followers for really free.

Choose a suitable profile picture

Sounds like a very obvious tip at first, but the effect of this tip should not be underestimated. Your profile picture, be it a private account or a company account, should always be recognized immediately by other users. So choose an image that goes with the rest of your Instagram feed so users know what to expect from your profile. If you have a company account, it goes without saying that you should use your logo in good quality as a profile picture.

instagram profile picture

Use a unique name

The name of your account must also be immediately conclusive for the user. In the best case, your profile name is also your real name or the name of your company. This way you can be sure that you will also be found in the Instagram search if a user enters your name and that you will get more Instagram followers for free. Your username, which can be specified separately, should also be your real name or the name of your company.

Complete your biography

In order to complete the first impression of your profile, the biography of the account should also be filled out completely. This is located directly below your profile picture and is intended to tell users what to expect on your profile. So it makes sense to provide a short description with the most important terms. You can also use a location or a special hashtag for this. In any case, your website should be linked.

instagram biography

Use the right photos

The Instagram platform got its start in sharing photos – it is therefore important to post high-quality images. They are the first thing the user sees and decide whether the user looks at other pictures of you.

High quality means, for example, that the photos are not blurry and well lit. Many people use Instagram for inspiration, and your images should set a good example. It doesn’t really matter what topic you post pictures on. Topics with which you can pick up on the latest trends are best suited for this. It is particularly important for your images that they attract the attention of the users. This is essential in order not to get lost in the mass of images, especially if you want to catch up with the latest trends.

Use the story function

Instagram’s stories feature is now just as popular, if not more so, than regular image posts. With this function, images and videos can be put together in a slide show that deletes itself after 24 hours. On the one hand, this function is practical because it is still displayed above the normal image feed and is therefore the first thing that catches the eye as soon as the app is opened. On the other hand, Instagram Stories gives you the opportunity to give your Instagram followers a better look behind the scenes and thus present yourself more authentically. Basically, the story function only offers advantages: the videos and images are produced quickly and are often viewed by users more often than normal image posts. In addition to the normal pictures, they bring a nice extra reach without having to buy new Instagram followers.

instagram story

Use competitors’ subscribers to get more Instagram followers

Of course, it is important to always fill your own profile with new postings in order to gain new Instagram followers for free. However, it also offers a great advantage to actively search for new potential followers. Now you might be wondering where to find these new subscribers.

As is so often the case, the answer is: with the competition.

Look around Instagram for successful channels that serve the same audience as you. Now click on the number of subscribers and you have a huge list of people who have the potential to be interested in your product or content. You should now interact with these people so that they become aware of you. This can happen, for example, by liking or commenting on their posts. After all, everyone is happy to receive positive feedback.

Don’t neglect your own subscribers

Just as important, if not more important than interacting with other users, is contact with your own subscribers. Reply to comments or at least like them so your Instagram followers can see that you read and care about the comments. This creates sympathy and binds users even more to you. This will also make it easier for you to get your products to people. You certainly prefer to buy products from someone you like and trust, right?

Stay true to your topic with the feed

Of course, it’s tempting to add a bit of variety to your own Instagram feed. But if you deviate too much from your core topic with your pictures, you will lose subscribers rather than gain them in the long run. The users landed on your Instagram account because they are interested in your topic. If you change this, these users might turn away from you. In addition, your feed should create a harmonious overall picture. So look at your profile: do the pictures match? Do the colors match? Do you have two very similar pictures next to each other? These are all just little things, but in the end, they can make the decisive difference in whether a user stays on your profile.

Use the right hashtags

Instagram hashtags help users find the content that interests them the most. You can use hashtags to search for specific topics and the accounts that show the relevant content are displayed.

instagram hashtags
These are the most popular #hashtags on Instagram

Hashtags are therefore very important to increase your reach and thus your Instagram followers for free. Unfortunately, not all hashtags work equally well on every image. Of course, there are popular hashtags that are searched for by many users, but images often get lost in the crowd as a result. So here it makes sense to take the hashtags that best describe the image and that are frequently searched for by your target group. So think carefully about which target group you want to reach and what interests they have in order to adapt your hashtags exactly to them. Tools like Likometer show you which hashtags are currently in the lead. You can also gain new Instagram followers without having to buy any.

Tip: If you can’t think of the right hashtags, just use a hashtag generator that automatically generates the right hashtags for you.

Use your location

For each picture, Instagram offers you the option of announcing your location with a geotag. You should use this if possible, just like a local hashtag. This is how you reach the people who are looking for content for a specific place. This is often the case when they are looking for insider tips in a certain city or want to get inspiration for their next vacation. So always feel free to share your tips with local hashtags to get new subscribers for you.

You can’t get Instagram followers without giving them something in return

Instagram is a social network and as such, it works according to the principle of giving and take. So if you want new subscribers, you have to give your users content that they like so much that they want to follow you for more of it. The best way to do this is to post high-quality content regularly. Of course, this requires a certain amount of work and you can’t just throw any old thing on Instagram and expect to get new Instagram followers for it. So consider exactly what you want to achieve with Instagram and what your users are looking for before posting anything.

Post content regularly

Even if it’s particularly difficult at the beginning: You’ll only be successful if you stay on the ball all the time. Similar to sports: Visible results only come when you persevere and keep going for a while. You probably won’t get as many new Instagram followers every day as you would like. This can be very frustrating. Nevertheless, you should post something new regularly. If you only publish a new post every few weeks, you will lose the interest of your subscribers and you will be rated poorly by the Instagram algorithm and your pictures will be displayed less frequently.

Participate in challenges to get more Instagram followers

To promote networking with other accounts and to draw attention to yourself, you should take part in Instagram challenges. With these, users post specific videos and images, for example on a specific topic, using the same hashtag and encouraging other users to do the same. This creates a big movement, you can get in touch with other users and be found by people who are specifically looking for this challenge. This can quickly lead to new Instagram followers.

Don’t forget the caption

If you think that Instagram is all about pictures, then unfortunately we have to disappoint you. The texts under the pictures are just as important as the pictures themselves, even if they are only noticed after the picture. The captions are very popular with users and they often react to them in the form of comments. So it’s worth putting in a little work and coming up with a creative or exciting text. In fact, the Instagram algorithm will also reward you for the extra work. The more comments and likes your post has, the better it will be played.

Make contacts via direct messages

With the Direct Messages feature, you can send private messages to a specific user so that others cannot read them. Here you can, for example, write to other accounts that serve the same target group as you and ask them about cooperation. However, you should always state clearly what you can do for the respective account. If this is not immediately clear, many do not read the message through to the end and the opportunity is wasted.

Use other social networks

To increase your reach on Instagram and get more Instagram followers for free, you should also use other social networks for yourself. It is better to post videos on YouTube than on Instagram. Facebook is often used to share private details with others. Instagram is about pictures. So use other platforms that suit you or your company and point users to your other accounts on every social network. In this way, you can increase your Instagram followers quickly and easily.

Get involved in trends

You can use the search function on Instagram to find out which topics are currently being discussed a lot. These are the so-called trends. If you post something on a trend, your picture will be played more often and you will appear in the feed of other users more often. In this way, you can reach new target groups and get Instagram followers for free.

Use the live video function

Just like Facebook, Instagram also offers the live video function. With this, you can let your users participate in real-time events from your everyday life. For example, you can give them a glimpse behind the scenes of your company. Or you can participate in events that you organize as a company and thus do more advertising for the event. In general, private insights create greater authenticity and are often rewarded with more Instagram followers without having to buy them.

Cooperate with other users

Cooperating with other users is a great way for you to get more Instagram followers for free by showing yourself on another user’s profile. For example, you can take a photo together and tag each other on it. Or you can post pictures on the same topic at the same time and tag each other again.

Shoutouts are also a good way to increase your Instagram follower count for free. However, these 2020 are no longer as effective as they were, for example, in 2019 or even earlier. With a shoutout, you introduce each other to another account on your account. How many new followers you get through a shoutout not only depends on the number of followers on the other account but rather on how active the users are. On average, you can expect around three to six percent of users to follow the call and subscribe to your account. For cooperation, it is best to choose an account that is very similar to your own in terms of content. This increases the likelihood that users will follow the call.

Post content when your users are online

Not only is it important to post content regularly, but also to do it at the right time. If you have a business profile, Instagram offers you statistics in which you can see when your followers are more online. You should use this information and adjust the timing of your postings accordingly. This way you can reach more people because the posts don’t get lost in the timeline so quickly.

Organize sweepstakes

Everyone likes sweepstakes, or when they get something for free. You can also use this to your advantage to get more Instagram followers. As an entrepreneur, you can raffle your own product or service, for example. Or you cooperate with other profiles so that you raffle something together. The entry requirement for the sweepstakes should be that all profiles must be followed.

Again, you should make sure that the product and the cooperation partner fit your target group. Otherwise, too many other users may be attracted who have nothing to do with the topic and leave again after the competition. For sweepstakes, you must also familiarize yourself with Instagram’s policies. Instagram provides some guidelines that you as a user must adhere to.

Visit offline events

As great as the opportunities for networking in the online world are, offline events still offer great opportunities to exchange ideas with others. There is still nothing like meeting in person and exchanging ideas with other users. Classic networking can therefore also be very valuable for Instagram cooperations. There are numerous blogger events or influencer meetings in larger cities where you can meet many people from the same industry.

For some events, however, you have to be invited by the organizers. This requires an already good number of followers. These events are therefore more suitable for people who want to continue to expand their existing number of followers. Or you can ask fellow Instagram bloggers if they can take you to an event.


Of course, a fast-growing profile on Instagram is exactly what you want to achieve. But purchased followers or bots, which make your account appear “big” at first glance, are a hindrance at second glance. Because behind it is “dead” followers who neither react to your posts nor have a positive effect on your reach. So move away from bought followers and try to grow as organically as possible – even if this way takes more time. If you follow the tips we gave you here, you should automatically get more Instagram followers.

Did you know that you can also make money with Instagram?

In fact, many make money on Instagram, because they have a lot of followers, they can also reach a large target group. This is very interesting for companies, which is why they are ready to pay Instagrammers for product placements. Of course, this usually only works if you have a good number of followers.

If you want to learn more details about how you can start earning money on Instagram, we have a detailed guide on this topic. Make sure to click on the banner down below and find out how you can start making money on Instagram right now!

make money on instagram