Social media marketing can be useful if you want to reach your customers where they are. If you want to sell a product or service, find out which network your potential customers are active in.
You can start your own channel and generate attention with the right hashtags. Use the platform to interact with your customers.
Try to get your potential customers excited about you and your brand with the right posts, the right videos or pictures.
Find the right platform to publish your content. Where are your strengths and your interests? Can you produce videos Then YouTube is the right platform for your content. Can you produce good photos? Then you should set up your own Instagram channel.
It can also be very helpful if you are active on platforms such as Reddit or Quora and there you can answer specific questions about your niche.
Also use the possibility to link from your social media channels to your website. This increases the number of visitors to your website and allows you to sell more products or services.