Do you want quick results and don't have time to wait for an SEO campaign to take effect? Then a PPC (Pay-Per-Click) campaign is just right for you.With a PPC campaign you place advertisements on search engines such as google or bing. Then your advertising texts including the link to your landigpage will be displayed at the top of the search results.
The disadvantage of a PPC campaign is that PPC can be very expensive. Certain search terms are very expensive. So you always pay who someone clicks on your ad. Regardless of whether that person later buys something on your website or not.
For this reason you should always think carefully about whether you want to do SEO or PPC.
If you want to buy traffic for your website because SEO (search engine optimization) or content marketing takes too long, PPC is of course a great way to get traffic to the landing page quickly.
For example, if you sell a landing page or a product that sells a mortgage product or service, for example, it quickly becomes very expensive!
For the keyword, “mortgage” prices of 20-50dollar per click are paid quickly. This is very expensive for one click! And if you assume you have a 1% conversion rate, you’ll have to pay something like $2,000 to get a customer.
Most well-known keywords associated with expensive products or services have this problem.
There are actually ways in which we can also advertise high-ticket products cheaply with PPC traffic!
If we stay with the “Mortgage” theme, we can find “backdoors” to this keyword. Most website operators or agencies usually only focus on the main keywords, which are then very expensive.
But we can also find backdoors on this topic by analyzing and exploiting the “search intent” of potential customers.
We have to put ourselves in the shoes of our potential customer and ask ourselves why the customer might be searching for the keyword “mortgage”. If we know that, we can also guess what the customer might be looking for.
In this example, we could develop a landing page around the topic “Adjustment cap” or “Amortization table”. (These are just two spontaneous examples) These keywords are of course much cheaper than the generic term “mortgage”! But these keywords basically converge on the same topic and have the same customer group or search group.
Therefore, with the right PPC strategy, we can save a lot of money for our customers! we just have to find suitable backdoors and develop suitable landing pages.
In this example, you can see that the keyword “mortgage” is very expensive. It’s not worth targeting the main keyword, firstly because it’s very expensive and secondly because it has a lot of competitors.
In this example we used the keyword “Amortization table” and as you can see we have no competition and the keyword is very cheap. We can probably bid an amount of around 30 cents per click. Awesome, right?
As you can see, there are also ways to buy cheap, high-quality traffic with PPC. We just have to find a suitable way to reach your customer group.
Our experts would be happy to advise you on Pay Per Click and backdoor marketing. Just write us a message or give us a call, we are always just an email or a phone call away!
Would you like to calculate the efficiency of your PPC campaign yourself?
We have created a great and simple online tool that can help you to quickly calculate the efficiency of your PPC campaign yourself and to plan and implement optimizations.
Here we explain the prices for our PPC campaigns. It always depends on how high your budget is and how many PPC campaigns we should optimize for you.
It doesn’t always depend on the budget you want to invest in your PPC campaign or how high the costs for a click are.
If you want us to do PPC campaign optimization, we will find a backdoor into your market where you pay very little per click.
Of course, we build the right landing page, so that your PPC visitors do what you want. (Conversion rate is of course not guaranteed)
Keyword Research/Find a cheaper backdoor into your market
Building a landing page for the keyword
Your Price would be 1200 Euro or 1250 USD up front(this doesn’t include your ad budget)
If you want to book several campaigns with us, we can of course offer you a discount price!
With a PPC campaign it is important that you control the settings and choose the right target group. If you choose the wrong countries or the wrong audiences, you will only burn money.
It is important that you clearly define your target country in which the ads are to be displayed. For example, if your customers are in the USA, it doesn't make sense to deliver the ad worldwide.
You also have to make sure that you define the right interests and, for example, the right age of your target group. For example, if you sell an anti-aging cream and you include men or incorrectly define the age of your target group, the ads will not be delivered to the right people.
So it is very important that you know your target group in advance. It is also important that you analyze and improve the ads on an ongoing basis.
We would be happy to help you with your next PPC campaign!