Purchase the consulting call
Book an appointment for the 30 minute Zoom meeting
Write down the most important questions you have about eCommerce
I will email you the link about 15-30 minutes before the Zoom meeting
Getting started in the world of e-commerce is not always easy and asks a lot of questions. From the domain to the design, as an online shop operator you have to put together a good timetable in advance in order to be able to keep up with the competition and offer your future customers the best possible shopping experience. In a personal conversation, I would like to answer your questions about creating an online shop and give you a guide that will help you to set up or optimize your web shop.
Here are some of the most asked questions about ecommerce and marketing. If you have any further questions, I will of course be happy to answer them for you.
WHERE SHOULD I EVER BEGIN?
The most important thing is the server, which offers the performance you need and high data security. A database of your goods and services should either already exist or be created. You also need a domain with the right name. A suitable shop system is crucial for the later structure of the online shop and should therefore be well thought out.
WHICH SHOP SYSTEM SHOULD I USE?
There are now many providers of shop systems - it is important to distinguish between rented online shops and open source shops.
HOW DO I STRUCTURE MY SHOP?
A good structure is convincing at first glance and enables your customers to easily use your shop. It is therefore important to work out main categories and break them down into subcategories. We recommend that you use a maximum of 5 main categories and 10 subcategories each (per main category). The designation of the categories and hierarchy is decisive for later user-friendliness.
HOW DO I DESIGN MY ONLINE SHOP?
A beautifully designed online shop is the be-all and end-all and has a significant impact on your customers’ purchasing decisions. In addition to the presentation of the goods, you should design your online shop in a representative and clear manner. Your corporate identity should be reflected in your shop - including logo, fixed font and quality graphics and photos. Your layout should be as clean and clear as possible so that your customers can find their way around quickly and don't leave the site frustrated before completing their purchase.
WHAT CONTENT IS IMPORTANT FOR MY SHOP?
The first click of many new customers is often for information about the company. Is the dealer reputable? What professional qualifications does the provider have? Valid details of the address and contact options via telephone number and e-mail address are particularly important here.
WHICH PAYMENT METHODS SHOULD I OFFER ?
Complicated payment processes and a cumbersome collection of shipping data are the final stumbling blocks of your purchase. Your customers accept what you are familiar with and what is proven and safe. In addition to the standard payment methods such as credit or debit card, you should consider whether you should integrate PayPal (with PayPalPlus), Amazon Pay or Stripe in order to offer your customers the best possible online shopping experience.
WHAT DO I HAVE TO CONSIDER WITH THE DELIVERY OPTIONS?
Again, reliability is important - for you and your customers. You should make it as convenient as possible for your customer and ensure good and fast delivery.
HOW CAN I IDENTIFY AND ADDRESS MY TARGET GROUP?
When you create your online store, you probably already have a rough idea of what your target audience looks like. Analytically collected data helps you to address your target group even more efficiently. Addressing your customers in a targeted manner helps you to sell more products in the long term.
DO I REALLY NEED TO CARE ABOUT SEO?
First of all - you don't have to be an SEO professional to create an online shop. However, you should not neglect this important point and at least deal with the basics of search engine optimization. SEO is extremely important to advance your shop - especially in the beginning, where the budget for advertising costs (e.g. via GoogleAds) is not available and most traffic is generated by search engines.
WHAT ELSE IS THERE TO CONSIDER?
There are many tips and tricks in the field of online shop creation. Finally, we have three areas that you should not ignore:
Returns management: Returns can quickly become expensive, so you should think in advance how you will accept them, refund them and what will happen to a returned product.
Competition: Find out about your competition. Who are your direct competitors? What do you offer? You can only improve by direct comparison.
Bookkeeping: The bookkeeping of your online shop should be meticulous and clear from the start. Accounting tools are inexpensive alternatives that give you the opportunity to do your bookkeeping digitally and easily.
A personal interview allows you to ask specific questions. So I can answer exactly the questions you are interested in. I can also give you many useful tips and tricks thanks to my many years of experience in the field of eCommerce.
I have been developing successful online shops for my customers and myself for more than 15 years. Developing an online store should be well thought out as there is a lot of competition in eCommerce these days.
The topic of marketing and search engine optimization in the area of e-commerce is also a very important topic. You should find a good way to drive traffic to your online store. If you don’t have a marketing strategy, nobody will find your new online shop. I would also be happy to help you develop a suitable marketing strategy.
Only $69.00 payed via Stripe