Paid Ads ROI Calculator

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Here we would like to provide you with a free paid ads calculator tool, which allows you to calculate your PPC campaigns and find optimization opportunities in your PPC campaign.

You can enter all values of your PPC campaign into the tool and calculate the possible ROI. If the PPC calculator tool predicts campaign profit, you can start the PPC campaign like this.

If the PPC tool predicts a negative return on investment, you can try to optimize your campaign so that you get a positive ROI.

Our paid ads tool is ideal for planning optimizations. For example, if you increase the on-page conversion rate, you can enter this into the tool and new values will be calculated (Of course, you can also experiment with optimizing the other variables to optimize your PPC campaign). The aim of this tool is to generate an optimal return on investment.

This tool is completely free, you can use this tool as often as you want, you don’t have to log in or make an account, we don’t collect any data, and this tool is completely free and anonymous!

Paid Ads ROI Calculator

Paid Ads ROI Calculator

Use this calculator to determine whether a PPC campaign is worth it for your business.
This tool can show you which variables you need to optimize to achieve a positive return on investment (ROI).

How to use our “PPC ROI Calculator”?

It is really simple and straightforward.

PPC Budget: Here you can enter the amount you want to spend on the PPC campaign. Simply enter an amount, like 100, 1000, or 10000. Please don’t put in any currency symbols or dots or comma signs.

Cost per Click: Here you can enter the amount per click. You can enter an amount like 0.5 or 1.5 . The cost you pay per click is a great way to optimize a PPC campaign and increase profits.

Conversion Rate: Here you can enter the conversion rate of your store or landing page. You can easily find out the conversion rate by dividing the visitors of a specific landing page by the actual sales. A normal conversion rate for a non-optimized online shop or landing page is around 1-2 percent. Don’t enter a percent sign, just enter the number. The conversion rate is a perfect optimization option. The more you optimize pages for higher conversion, the more you can increase ROI. You can also work with A/B tests to find out which landing page performs better and generates more revenue. It also makes sense to test different images or different button colors. A/B testing is very useful when trying to increase conversions.

Average Selling Price: Please enter here the average selling price or the average cart amount. Only use numbers here, don’t use currency symbols. To optimize your PPC campaign, you can optimize and increase the average shopping cart value. Cross-sells or up-sells are ideal for this.

When does it make sense to start a PPC campaign?

A pay-per-click campaign can make sense in many situations to quickly sell your products or services. For example, if you do not rank high enough for certain keywords through search engine optimization, you can immediately bring your products or landing pages to the top of the search results.

You can also use other advertising platforms besides Google or Bing to advertise your products or services. You can also launch paid advertising campaigns on MSN, YouTube, Twitter, Facebook (Meta), etc, for example.

To make a PPC campaign successful, it is important that you optimize the campaign so that your true target group clicks on your other point. It is also very important that you choose the right keywords. For example, there are keywords that can cost several hundred dollars per click (“bank credit”, “credit cards”, etc). Therefore, you should target keywords that have a high search volume but are not too expensive.

An optimized landing page or product page is also very important to increase the conversion rate. When you launch a PPC campaign and get a lot of clicks on your landing page, you need to make sure that a high percentage completes the purchase. If your landing page is not optimized, many visitors will bounce and you have wasted money for the click. Likewise, you should always direct visitors to a product page or special landing page, it makes no sense to direct potential customers to the homepage. The paid visitors are probably overwhelmed and don’t know what to do.

For optimization, you should take your time and possibly also seek the advice of marketing and PPC experts.

How do I find keywords for my PPC campaign?

There are several sources to find keywords for a pay-per-click campaign. For example, you can use paid tools like aHrefs or SEMrush. But there is also a keyword tool from Google which is free. You can do this by visiting the Google Keyword Planner Tool website. Meanwhile, Bing also offers a similar tool for free.

It is important that you find keywords that have the lowest possible click costs but still have a high search volume. This way you can save a lot of money and reach a large audience.

For example, you can also find “backdoors” in your market using PPC keywords. For example, if you sell apple juice on your website, you don’t necessarily have to select the keyword “apple juice”. Although this keyword has a very high monthly search volume, it is also very expensive.

For example, you can try to find a “backdoor” into your market by designing a landing page that offers information about apple juice and thus targeting the keyword “apple juice nutrients”, for example. Although this keyword has a slightly lower search volume, it is also much cheaper. With this backdoor keyword, however, we still assume that the person searching is ready to buy.


It always makes sense to invest in a PPC campaign if you make more money than you invest in the campaign! With paid advertising, you get traffic very quickly, even to new pages that do not yet rank organically, or to keywords that have high organic difficulty.

Our PPC tool is very well suited to quickly find out whether it makes sense to start a PPC campaign for a specific product, landing page, or keyword.

If you bid on keywords that are not too expensive and have a high search volume, your landing page is optimized for conversion, you will easily be able to make a profit.

If you need help optimizing your PPC campaign, or if you need help with conversion rate optimization, you can always contact us.

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