If you are planning to market your business via an email marketing automation platform, chances are that you have narrowed your list to this two marketing software: Mailchimp and Mailgun. These two email automation platforms are the most preferred because of their simplicity, reliability, and great features. But which one between Mailchimp and Mailgun is the best? If you are confused about which one to choose between them, then today you have landed in the right place. In this guide, we will review in depth these two email marketing automation platforms to help you make an informed decision.
Mailchimp is a popular marketing automation platform designed to help businesses use email to reach out to their target customers. Mailchimp has over 60% share of the email industry and has over 11 million active customers with a total audience of 4 million. This email marketing automation platform sends over 11,000 emails every second and it has helped its customers generate more than $321,500,000 in revenue.
Mailchimp is an all-in-one platform that can manage your mailing list, automate your entire email marketing campaign and create custom email templates that suit your target audience. Mailchimp is ideal for businesses that want to advertise their business via email marketing. Unlike other marketing automation tools, Mailchimp is a website-based application, meaning it works just like using a website. You don’t need to install or download it in order to use it as is the case with many marketing automation tools.
Mailchimp is a fully loaded email marketing platform and will help in automation, mail list management, segmentation, and template creation. Additionally, Mailchimp provides analytical features to help you to track your marketing campaign to know what is working and what needs to be improved.
Mailgun is an email automation service that provides complete cloud-based mail services to allow customers to send, receive and monitor emails. Mailgun is designed for businesses that want to use an application programming interface (API) to send mass emails.
One greatest feature of Mailgun that makes it stand out is that it integrates with WordPress. This means that you can install Mailgun as a plugin on your WordPress site and use it to market your business by sending emails directly to your target audience. It is also equipped with powerful API features that make your marketing process via email smooth and stress-free. You can send, receive and validate emails via your WordPress site at a scale. Mailgun will allow you to create eye-catching emails and custom emails targeted to specific clients.
This email marketing platform also provides analytics that allows you to monitor the performance of your email campaign. This platform also provides two options to send emails, including via API that integrates with languages like ruby, python, PHP, and more, or through SMTP which is also a simple way of transferring emails.
Now let’s take a look at the differences between Mailgun and Mailchimp. There are some points in which the two tools differ. Here we would like to show you the detailed differences between Mailchimp and Mailgun.
One of the main differences between Mailchimp and Mailgun is their prices. Both tools have a free version but Mailgun’s free version has a timeline of 3 months while that of Mailchimp does not have a limit but has limited features. The main difference between these two automated tools when it comes to pricing is that Mailchimp is cheaper for beginners but gets very expensive when you switch to premium plans. On the other hand, Mailgun is expensive for beginners but gets cheaper when you switch to advanced plans. This means that Mailchimp is good for beginners while Mailgun is ideal for more established businesses.
Another huge difference between Mailchimp and Mailgun is the quality of customer support they provide to users. Both have 24/7 customer support but Mailchimp only offers support via email and knowledge base for their lower-tier customers. Phone support is only available for premium plans. On the other hand, Mailgun customer support is available 24/7 but support is limited for lower-tier users. But overall, the quality of customer support offered by Mailgun is by far much better than that of Mailchimp.
One of the reasons why Mailchimp has a huge customer base is because it has a very simple and easy-to-use interface. Unlike other marketing automation tools that require you to have some level of programming knowledge, Mailchimp can be used by anyone, including those who have never used a marketing automation platform before. The dashboard is simple and has all the features you need to create a successful email marketing campaign. On the other hand, Mailgun is a technical tool that is difficult to set up, especially for those who are not tech-savvy. In order to benefit from Mailgun, you must be a web developer, and if not then you must hire a web developer. This means that it is not ideal for beginners.
From the above review, it is clear that both platforms are unique and have their strengths and weaknesses. For instance, if you are looking for a tool that is easy to use and pocket-friendly, then Mailchimp is the perfect platform for you.
On the other hand, if you are looking for a platform that is affordable for established businesses and has great validation tools that you allow to save time and money, then Mailgun is the best tool. When deciding between Mailchimp and Mailgun, consider the unique needs of your business then choose an email marketing tool that has the most features that you are looking for.