Does It Cost Money To Put A Website On Google?

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do you have to pay google to get listed in the search results?

Google is the main search engine in the world and has over 4 billion searches a day. If you have a website and it is not on Google, then it is missing out on 99% of potential visitors – many people use Google as their first stop when looking for something new online. Your website will also receive more visitors if it is placed in one of the top 3 spots when someone enters your desired keyword into Google search. But does it cost money to put a website on Google? Keep reading to know.

No time to read the whole article? Here we have a quick answer for you.

No, it doesn’t cost any money to appear in Google’s organic search results. It always depends on how good your article or website content is. Don’t expect your content to rank immediately on the first page of Google right after you hit the publish button! If your content solves a specific problem or provides good information on a topic, your website will automatically rank high in organic search results.

Google will automatically find your website or your content and rank it in the search results. For new websites or new articles, it can take between 30-90 days to get shown in the search results.

There are of course various optimization options that you should consider in order to have your website displayed high in the search results.

In this article, we would like to show you in detail what you can do to place your website or your content on the first page.

Does it cost money to put a website on Google?

No, Google will find your website automatically and place it into the search results. If your website or content page exists, Google and other search engines will find it, because Google and other search engines like Bing, crawl the web every minute. Google will not actually find your site if it is not already on the web. In order to make sure a search engine finds your website, you need to place it on the web. This is done by using a website hosting service.

The number one reason why search engines don’t show your website or content is that it is not indexed yet or that your main keyword or topic is too difficult and solves a specific problem, or gives excellent information on a topic. If you want to get your site in front of potential customers, then you need to ensure that your content topic is not too difficult. This means that Google will have to find your website/content and compare it to other existing websites. Google always wants to present the best websites possible, so you need to make sure that your content or website gives better and more detailed information than the existing websites.

There are different ways that Google ranks websites. One way of ranking is through backlinks (links from other sites pointing to your website). Backlinks are very important because when a website has many backlinks, it will rank higher within Google searches and be found by more people. (Google has a patent on ranking via backlink profiles.)

Another way to get your website indexed by Google is through social media. If you are on Facebook, you can let your friends know about the new site you have built, ask friends to share it, and ask them if they like what they see. This will create some backlinks for you and give the search engine more data to find your site.

google search

How ranking works and how to improve it

How a website ranks high depends on its quality and relevance to its user’s needs and wants, i.e., if your website answers the questions and gives the right information to the visitors quicker than other similar websites.

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When people search for things on Google, they will often click links within the page which takes them to another page with more information or a site with a specific product or service. Ranking refers to how well these sites rank in Google searches. Some of the things that determine the ranking are how many other sites link back to them, their content quality and uniqueness compared to other websites, and if they are frequently searched on a regular basis. These factors play an important role in driving people towards your site, thus making you rank higher in the search results.

There is no guarantee that your site will rank higher just by putting it online. However, Google has provided a list of pointers on their website to make your site rank higher. One of the main ways to increase the chance of your website ranking higher is to create great content. Make sure you do this for any new site you put online, and you should start seeing good results over time.

The good news is you will not have to spend money if your site does not place well in search results. Proper knowledge and understanding of how the search engine works will help you know whether your page ranking is working. Searching on Google will tell you exactly what ranking on the first page and how people find your site. It is also important to understand that it takes some time for your site to rank up, so it might not be instant if you advertise or pay for landing pages.

How long does it take for my website to rank in the search results?

It depends… it always depends on different factors. It depends, for example, on how old your website is. Older and established websites rank new content or new pages faster than very young websites. It also depends on how competitive your keyword or page is. If there are already many very good articles or websites on the topic you have published, it can take a long time for your content to show up in organic search results. Therefore, you should always do competitor research and see what content is already available on the topic.

However, if we assume that you have produced really good content and provided the user with relevant information, it will take around 30-90 days for your content to appear in organic search results.

You should make your web pages or articles as detailed as possible. Offer your potential readers or customers a lot of unique information that they won’t find anywhere else on the internet.

If your content offers high added value and is unique, then Google and the other search engines will also show your content.

Does Google determine where your website lands in the search results?

Yes and No. Google ranks your website based on a number of things, like how many quality links point to your website, the diversity of anchor texts on those links, how relevant your content is to the keywords you are targeting, etc. So, in essence, Google ranks your site by the quality of their algorithms and not whether they think you paid them or not.

On the other hand, using pay-per-click ads (PPC) is a great way to make sure Google shows your page immediately for certain topics and keywords on the first page when people search for certain topics or keywords. If you don’t use this option, then it could take months before people start ranking for some keywords.

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Ranking Factors

There are of course several ranking factors that you should consider in order to rank your website high in the search results for your keyword. Here we would like to show you the most important ranking factors. However, there are over 200 different ranking factors that Google takes into account in order to present an optimal search result.

Here are the most important ranking factors:

Quality Links

Google is based on a page rank system, so the more quality links you get, your site will rank higher. You can have hundreds of links pointing at your website, but if they are all from low-quality sites, then they will not help you rank higher. That is why building links from other relevant, high-quality websites is the first thing you should focus on.

Optimized content

The content on your page has to be relevant and readable. This is important because most people do not have time to waste reading through your website looking for the information they want. Ideally, you need to make it clear, interesting, and informative. Google looks at your keyword density and your word count, so if you are trying to rank for a keyword with a long tail, then make sure you write enough content.

But you should offer as much information as possible in your content that offers the reader a benefit. The more detailed you create the content, the higher the chances that you will quickly appear in the organic search results.

Content quality

You should always try to publish as high-quality and informative content as possible. The more work and research you put into creating your content, the higher your chances of showing up in organic search results faster.

Length of content

If you’re writing a website or article, be sure to look at your competitor’s articles or websites. If your competitor has published articles or pages with 1500 words, you should also publish at least 1500 words on the specific topic (more words or more information is of course better).

But you shouldn’t just write meaningless sentences to increase the word count… when you write, you should always produce useful and unique content that offers great value to your reader.

For example, Wordcounter.net is a great tool that you can use to check word count for free.

Gone are the days when you could rank high in organic search results with 300 words 😉

Low competition keywords

You’ve probably heard of keywords and keyword difficulty, haven’t you? A keyword is a specific word that people type into Google to get information about a specific topic or product. This article you are reading focuses on the keyword, or rather the long-tail keyword: “does it cost money to put a website on google”. Why did I choose this “long-tail keyword”? Quite simply, this keyword has low competition, which means not many people have written about this topic yet. Therefore, it is possible for me to quickly rank high in the search results with this “long-tail keyword”.

But if I were to write about the topic “credit repair”, I would probably never rank in the top 100… this keyword is just too competitive. Therefore, you should either get a keyword tool or use the free keyword tool from AHrefs.

very competitive keyword
In this example, I entered the long-tail keyword “how to make money online”. As you can see, the keyword is specified as extremely hard. So it is extremely difficult for this keyword to appear in organic search results!
easy keyword example
In this example, I entered the long-tail keyword “industrial pump”. As you can see, this keyword is not that competitive and the chances are high that you will show up high in organic search results with a good article or website for this keyword.

Mobile Friendliness

Google does not want to send people to sites that are difficult on mobile. This means that you need to make sure everything you do on your site works well on mobile devices, including whole page images and videos.

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Nowadays most people visit websites with their smartphones. Therefore it has become very important that your website is 100% mobile friendly!

Google offers a free tool that you can use to check your website for mobile friendliness. Click here for the free mobile-friendliness checker tool from Google.

Images and graphics

When you write your website or article, you should include high-quality and unique images or graphics. You should absolutely avoid “stealing” pictures or graphics from other websites! Google will recognize that the image has been copied from another website.

If you can, take pictures with your smartphone or camera and incorporate these unique images into your article or website.

Infographics can also be very helpful. Infographics can be used to explain complex topics simply in one image.

You can create beautiful infographics completely free with Canva and then embed them on your website. Canva is a free tool that you can use to create your own graphics or edit images.

You should also pay attention to the correct description of your pictures when you add pictures or graphics to your website. For example, you should choose a good “alt text”. But the file of your picture should also be named correctly.

For example, if you take a picture with your digital camera, the camera will automatically give the picture a file name, such as “IMG359354.jpg”. Before you insert the image into your website or article, it is important that you give the image file a good name. For example, if you see an elephant in your picture, you should rename the file to “big-elephant.jpg”. This way Google knows what is shown in the picture and can classify it better.

The correct URL structure

The URL structure is also very important to get a fast ranking. For example, if you have a website that sells pumps. This is how you should name your URLs correctly. If your website URL is pumps-us.com and you want to know about the best pumps for ponds, you should also make sure to give your site the correct name and address. In this case, for example, pumps-us.com/best-pumps-for-ponds. So it is clear for the search engine what you want to inform about on this specific page, but also for the user.

For example, look at the URL of this page. Here I called the URL the same as the question of this article.

make sure to choose the right url structure

Conclusion

Putting a website on Google is completely free. If your site exists on the web, Google will find it and place it in search results. It can take anywhere from 30-90 days for your website or article to appear in organic search results depending on website authority, age of the website, and competition. The higher you rank in search results, the more visitors you will get. It is particularly important that you write detailed articles or website texts that offer the user great added value. If you provide better and more detailed information than your competition, Google and other search engines will recognize this and reward you (your website) with a high ranking.

Co-Founder at Datacrypt Ltd
Tim is the co-founder of Datacrypt.io and is an expert in web design, SEO, eCommerce, and content marketing. Tim loves to write informative content and give you useful information in our blog about various topics.
Tim
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