Best SEO For iGaming

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If you are in the iGaming industry, then you know that SEO is critical for success. The online casino market is extremely competitive, and if you want to rank your website high in the search engine results pages (SERPs), you need to invest in SEO. In this blog post, we will discuss some of the best SEO techniques for iGaming companies. We will also provide tips on how to improve your website’s SEO ranking.

One of the most important aspects of SEO for iGaming companies is keyword research. You need to identify the keywords that your target audience is searching for. Once you know which keywords to target, you can optimize your website and content around those keywords. Another tip is to use long-tail keywords. These are specific phrases that people are more likely to search for than single keywords. Long-tail keywords are a great way to get targeted traffic from people who are interested in your product or service.

Hey, it’s Tim from Datacrypt. In this short video, I would like to explain how we can help you in the iGaming sector.

Another critical factor for SEO success is link building. In order to rank high in the SERPs, you need links from high-quality websites (this is a little bit outdated… now we have other priorities, more further down below). The best way to build links is through industry outreach, article marketing, and social media outreach. These are all great ways to get links from high-quality websites. But backlinks are behind producing good content, informative and helpful content. Also, the UX is very important and more important than backlinks. You can generate natural backlinks via producing link-worthy content, content that is so helpful that other websites will naturally link to it.

Finally, you need to make sure that your website is optimized for SEO. This includes using the correct keywords in your titles and meta descriptions, setting up 301 redirects, and adding canonical tags. If you follow these tips, you will be able to improve your SEO ranking and attract more traffic to your iGaming website.

gaming industry

What are the most important factors to rank your iGaming online casino high in the search results?

There are several important factors to rank your online casino high. The most important thing is that you put yourself in the role of your potential visitor.

What search terms do your potential customer enter on Google? What is your customer looking for? We want to help you rank your iGaming online casino organically.

Now we would like to show you the most important factors that are important for the success of your iGaming website.

Keyword Optimization For iGaming

Keyword optimization is one of the most important SEO factors. The first thing you need to do is find relevant keywords for your website. Once you know what keywords are being searched for, it’s time to optimize your content around those keywords.

Here are three tips on how SEO keyword optimization:

Choose Keywords Based On Customer Intent – You want to choose a keyword that people will search for when they’re looking for something specific. For example, if someone types in “how much does SEO cost” then they probably aren’t interested in buying SEO services right away but might be willing at some point down the road after doing more research online or visiting other websites such as SEO blogs and forums where SEO companies advertise their services frequently.

Focus On Long-tail Keywords – SEO keyword optimization should be focused on long-tail keywords because they have less competition and are more specific than single words like SEO or SEO consulting. A good SEO company will know how to find these types of keywords for their clients by using tools such as Google AdWords, Bing Ads, and SEMrush or AHrefs.

Update Your Content Regularly To Stay Relevant For The Latest Search Engine Updates; This Can Help You Rank Higher In SERP Results If You Write Articles About Topics That Are Timely And Interesting For Readers”

Don’t Use Black Hat SEO Techniques; Such As Buying Backlinks From Private Blog Networks Or Paid Links On Other Sites Because These Practices Have Been Banned By Google And May Result In A Penalty Will Kill Your SEO Efforts”

Title Tag Optimization For iGaming

The SEO title tag is an HTML element that represents the SEO meta description. This SEO title tag contains information about your website, such as its URL address and SEO keywords for which it should rank high in SERP results pages when users search using those specific terms or phrases. It’s important to optimize SEO titles because they are often displayed first on SERPs (search engine result pages). You can use tools like Moz’s SEO Toolbar extension for the Google Chrome browser, where you’ll be able to see what other websites have ranked higher than yours based on their overall authority level within the Google Search Console data analytics platform.

You need to make sure that your SEO title tags have a minimum length of 50 characters (including spaces) and a maximum length of 60 characters (including spaces). SEO titles should be written in sentence cases because it’s easier to read when someone scans through search results quickly.

If your SEO title tag includes more than one keyword, you’ll need to separate them by commas or dashes so that Google can understand what each word means. For example SEO Title Tag Optimization Example – SEO Title Tags Help You Rank Higher On SERP Results in Pages Because They’re Written With Good Keyword Usage And Are Relevant To What People Search For When Looking.

Use qualifiers in your Title Tag’s

Another good tactic to optimize your title tags is to use certain qualifiers to draw attention to your website and increase your CTR, which in turn will rank you higher.

Here are some good iGaming qualifier words you should try:

  • (Free)
  • (Date, like 2022)
  • (High Earnings)
  • (Best Game)
  • (Free To Play)
  • (Huge Bonus)
  • (Guaranteed Winnings)
  • … etc…

Click-Through Rate Optimization

One of the most important aspects of SEO is to focus on optimizing your website for a high click-through rate (CTR). You can do this by using compelling and interesting titles, images, and descriptions that will make people want to click on your link. When someone clicks on one of your links from a SERP page, it sends what’s called a “vote” to Google telling them that your content is valuable and should be ranked higher.”

There are many ways you can increase your CTR, but we’ll just cover three basic techniques here:

Include Relevant Images – Whenever you publish a blog post or article, include an eye-catching image that goes along with the topic. Not only does this help break up text on the page, but it also makes people want to click more because they can see what’s being talked about.

Add SEO Keyword Phrases In Your Title And Description – SEO is all about optimizing your website and content so that search engines know what you’re talking about when someone types in a query related to it.”

If you have an SEO keyword phrase like “online casinos” or “best online casino”, use this as part of your title tag and description meta tags too! This will help increase clicks from SERPs since users will be able to easily identify which articles are relevant to their specific needs.

Good Meta Descriptions

A meta description is a short summary of your content that appears below SEO title tags when someone searches for something related to what you’re writing about. They often include keywords and phrases so search engines understand why people are looking at this particular link instead of others on the same page.

When Google crawls and indexes websites, it looks at both SEO titles as well as descriptions to determine how relevant each result is based on its own algorithms developed over time from analyzing millions upon millions of user queries every day. If there isn’t any information provided in either section then users won’t know what’s being talked about before clicking through which means they may not even bother with visiting your website because they don’t want to waste their time reading something that’s not relevant.

That’s why it’s important to write good SEO titles and meta descriptions for all of your content! Not only will this help you rank higher on SERP pages, but it’ll also give people a better idea of what they’re clicking on before visiting your website. This can result in increased CTRs and more visitors in the long run.

Technical SEO

One of the most important, but often overlooked aspects of SEO is making sure your website is technically sound. This means having good site architecture, using the correct tags and titles, setting up 301 redirects correctly, and ensuring your website loads quickly. Quick website loading times are very important and a huge ranking factor!

If you’re not familiar with these terms, don’t worry! We can help you set up all the necessary technical SEO for your iGaming company so that your website runs smoothly and ranks higher on search engine results pages. Contact us today to learn more about our SEO services for iGaming companies!

Another important SEO factor for iGaming companies is link building (naturally link building). In order to rank high in the SERPs, you need links from high-quality websites (Google gets more and more intelligent and wants to rank high quality content over big backlink profiles). The best way to naturally build links is through creating content, article marketing, and social media activities. These are all great ways to get links from high-quality websites!

But it is important that you do not buy any backlinks or have an unnatural backlink profile. The Google Guidelines state that buying backlinks is forbidden and not desired. If you produce high-quality content and offer your user added value. Will the backlinks come naturally!

We advise against buying backlinks, participating in PBN’s or active link building.

Google is getting smarter and wants to show the user the best content and not the website that has the most backlinks.

Content Marketing

What is your user looking for? For example, if they are looking for a specific game, you should provide your visitor with the correct information about the specific game. It is also important to have a detailed collection of different game instructions and rules ready for your customers.

Your customer needs to find what they are looking for on your website. We can help you to write optimal descriptions and instructions that also offer your visitor added value.

Optimized Call To Action Buttons

Make sure that your SEO iGaming web page has visible and easy-to-find call-to-action buttons. These SEO-optimized CTAs will help you increase your conversions.

A good CTA button should always be visible to your users. The user of your website must not think long about what to do next on your website. Guide your visitors with the right CTA’s through your website!

High-Quality Website Copy

The SEO iGaming web page is the face of your online casino. The SEO iGaming website must be optimized for SEO and have high-quality content with a clear structure. A good SEO iGaming site has an easily accessible menu so that users can find what they are looking for quickly and easily. This will ensure a positive user experience!

A good SEO text consists of facts, correct spelling, and grammar and offers added value to your visitors – these are important elements when optimizing an SEO iGaming website.

Are you still relying on Ahrefs or SEMrush?

If you’re only relying on keyword tools like SEMrush or Ahrefs to find keywords to rank for then you’re doing something wrong!

Over the years, we’ve found that these fancy keyword tools deliver dead wrong data most of the time. (Now seriously, do you really think that you can get accurate data for a subscription price of $99 a month? Then why do the top SEO agencies use manual search methods that cost thousands of dollars a month? Think about it!)

Please don’t trust these tools too much. In specific areas, they tell you the wrong data. That’s why we are doing keyword and topic research a little bit differently. We’re finding keywords and topics the manual way, the accurate way!

Of course, we also use keyword tools, these can often be of great help, but you should combine both methods to get maximum results! Keyword tools are great for analyzing backlink profiles, spying on your competition, finding new topic ideas, checking website health, etc…

We are pulling data manually directly from Google, finding accurate search volume by using Google Trends data and combining them into a spreadsheet to find the winning keywords.

keyword data sheet
We don’t just rely on fancy keyword tools! Manual keyword research plus trends data is the more accurate way to find low competition keywords in every industry!

Ever wondered why a keyword listed as “Easy” on Ahrefs or SEMrush isn’t actually “Easy To Rank For”? It’s because most of the time the keyword tools give you the wrong data! It’s more precise if you are doing manual keyword research!

Do you want more traffic on your iGaming website? Do you want landing pages that rank high in organic search results on Google or Bing and bring you more customers? Then just contact us!

Are you still chasing the obvious topics?

Why do you try to go for the keywords or topics everyone is going for? Why do you want to write about the newest casino software or slot game? Nobody knows this stuff and nobody cares… The competition for these keywords and topics is very high!

What if I tell you that you don’t have to go for the main keywords in your industry? We can find backdoors into your markets that are low competitive and no one is going for them. Of course, you can spend a month optimizing your landing page for the keyword “Best iGaming Casino For Crypto”… but why do you do this? You can spend your time on things that can bring you almost instant success and traffic!

We want to find the best “Backdoors” in their markets, with which our clients can rank really fast and without having to deal with a lot of competition! There are so many ways to find topic backdoors in your market.

In our example keyword of “Best iGaming Casino For Crypto”, maybe the better way to market crypto casinos is a landing page about: “Ten Ways To Double Your Crypto Portfolio” or “What casinos take Bitcoin?” or “Does Bitcoin involve gambling?”, etc… but you get the idea…

That’s why many online casinos leave a lot of money on the table. A lot of internal marketing teams write about the wrong things. Not even on purpose. In the internal iGaming marketing departments, there are usually experts for iGaming and online casinos who are very, too well, familiar with the subject of “online casinos and iGaming”. It is usually ignored that the normal user does not have this experience and is looking for completely different things, much simpler things, and banal things that professionals usually no longer think about!

Are backlinks still important for iGaming or Casino websites?

Here is the short answer: NO, they are not! But then why is everyone talking about backlinks and why should you spend hundreds of thousands of dollars or euros on backlink building?

Because nobody reads the Google Guidelines! Link building is no longer necessary to rank high in organic search results. Google’s algorithm is getting smarter. Google wants to show the user the best possible search result that fits the search query. Google doesn’t want to show the page that has the most backlinks but offers a bad UX.

Gone are the days when you were forced to invest thousands of dollars in link-building campaigns. That might have worked five or ten years ago, but not anymore. Link building can even be harmful! The Google Guidelines expressly warn against engaging in link building. Imagine Google will go after you for buying backlinks or having an unnatural backlink profile… and your website will get penalized… you can close your company! Not cool, isn’t it?

Why don’t you create content that has real value for the user? Why don’t you offer your user a great UX? Google will also recognize that your website or landing page is better than that of your competition and will reward you with a top ranking!

If you do a good job in creating really great content and making your website useful, backlinks will come the natural and allowed way.

Here are some real-life examples of online casino customers we had worked with:

CanPlay is a Canadian online casino that we worked with to increase organic traffic.

online casino website optimization results

BitStarz Casino belongs to an association of online casinos. We have done topic and keyword research for this and other online casinos, as well as producing content that allows the website to rank for many info keywords and topics. We were therefore able to record a boost in the area of organic traffic of up to 89%.

online igaming casino organic traffic growth optimization

…and many many other clients…

Would you like to be our next success story? Contact us now, what are you waiting for?

Now it’s time to summarize what has been written in this article:

· Keyword research is one of the most important aspects of SEO for iGaming companies

· Long-tail keywords are a great way to attract targeted traffic

· SEO is a long-term investment that can have an amazing return on investment

· SEO is not just about ranking on the first page of Google, but also having high-quality content that provides value to your visitors

· SEO should be used in conjunction with other marketing strategies such as PPC and social media. This will ensure an omnichannel approach which has proven very successful for many iGaming companies!


SEO for iGaming is a long-term investment that can have an amazing return on investment. Are you ready to start? Contact us and we will help you get started!

Thank you for reading our page about SEO for online casinos! We hope that this information was helpful and that you are now better equipped to improve the SEO ranking of your website. If you have any questions or would like more information, please don’t hesitate to contact us. We would be happy to help!

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