When launching a new website, many only concentrate on the website itself and forget about ranking or ranking losses and SEO. In order to avoid this, a few rules must be observed beforehand!
Most of the work can be done in advance using SEO tools such as Sistrix, Google Analytics, or Google Search Console. These tools help to analyze the ranking of keywords with the associated URLs. The next step is to find URLs that will change as a result of the relaunch. 301 redirects are used to tell Google about this and to avoid ranking losses. As a result, pages with good ranking positions and well-clicked pages are retained at a new URL location by being redirected. Google needs the 301 redirects for the correct assignment. Here you are redirected as follows if the old URL no longer exists: You specify a similar page or redirect to the start page. If the old page is no longer available, you can set up the status code 410 (gone).
If you ask a business owner or website owner what they would like most for their website, they will probably answer: “more customers”. There are many ways you can increase traffic to your website. In today’s blog article we will list 20 of them. Including several ways to increase web traffic for FREE.
Everything stands and falls with careful analysis, i.e. what interests the target group? After that, it’s all about a technically good site along with good, relevant content. The following 20-point plan for traffic on the new website shows how to do this.
It’s not enough to post content and hope people find it – you have to be proactive. One of the best ways to increase traffic to your website is by using social media channels. Twitter is ideal for short, crisp (and enticing) links, while Google+, Xing, and Linked-in can help your site show up in personalized search results and appear particularly effective in B2B niches. If you’re a B2C product company, you’ll find good traction on image-heavy social sites like Pinterest and Instagram.
You can use Google Analytics to find out which pages have not been found by search engines for a long time. There is no magic formula for SEO content marketing or so-called SEO texts, even if you might think so. Instead, change the length and format of your non-working content to make it as engaging and engaging as possible for different types of readers. Try to create an “aha – I didn’t know that” effect. Use videos, more images and effects to appeal to as many types of people as possible.
Headings and titles are one of the most important parts of your content. Without a convincing headline, even the most interesting blog post will not be read. Master the art of the headline. For example, the authors of well-known newspapers often write twenty different headlines before finally settling on the one that is likely to draw the most attention. So think carefully about your headline before you hit publish.
Do you think SEO is dead? think again Optimizing your content for search engines is still a valuable and rewarding practice. Are you already using the best keywords? Is your website also optimally linked internally? What about the meta descriptions, are they complete and well designed? Are your pictures labeled? Optimizing for on-page SEO doesn’t have to take forever and could go a long way in increasing your SEO traffic.
Have you found your keywords with high relevance and corresponding search volume? Then it’s also time to start using long-tail keywords. Long-tail keywords make up the majority of web searches. That is if you’re not already using them as part of your paid search or SEO efforts.
Publishing a guest post on a reputable site can increase blog traffic to your own site and help your brand get more exposure. Be warned though – standards for guest blogging have changed fundamentally in the last eighteen months, and spamming tactics can result in stiff penalties. Proceed with caution.
Guest blogging is a two-way street. Not only upload content on other blogs but also invite people in your niche to blog on your own site. You will likely share and link to your guest article, which in turn could bring new readers to your own site. Just make sure you only post high-quality, original content with no spam links as Google takes a big dip on guest blogging with low quality.
Instead of trying to convince other websites to come back to you (a tedious and time-consuming process), create such good content that they just ask to connect with you.
Implementing structured data (e.g. schema.org) will not necessarily increase traffic to your website, but you will make it easier for search engine bots to find and index your website. Another benefit of using eg: schema.org for SEO is that it can lead to better rich site snippets, which can improve click-through rates tremendously.
The strength of your link profile not only depends on how many websites link to you, but can also be influenced by your internal link structure. When creating and publishing content, be aware of internal link opportunities. Not only does this help with SEO, but it also leads to a better and more useful experience for the user – the cornerstone of increasing traffic to your website.
Do you think interviews are only for the big leaders? You’ll be amazed at how many people are willing to talk to you if you just ask them. Send interview request emails to thought leaders in your industry and post the interviews on your blog. Not only does name recognition boost your credibility and increase traffic to your website, the interviewee is also likely to share the content and further expand their reach.
Many businesses are so focused on acquiring new customers through content marketing that the more traditional methods are forgotten. Email marketing continues to be a powerful tool for retaining customers. It is important here that you only inform your customers about really important innovations or special offers. Also, don’t underestimate the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you increase your website traffic.
Long gone are the days when surfing the web was done exclusively on desktop PCs. Today, more people than ever are using their cell phones to access the internet. So when your users are struggling to navigate your site, most will say, with good reason, that they’d rather check out the competitor’s user-friendly site. Check that your website is perfectly usable and displays everything on a range of devices, including smaller smartphones.
Have you ever waited 30 seconds for an unfamiliar webpage to load? Me neither. If your website takes too long to load, your bounce rate will be correspondingly high. Therefore, check whether your website is also technically optimized, including image file sizes, page structure, and the functionality of third-party plugins. The faster your website loads, the better.
People want to express their opinions and engage with subjects they are passionate about. Therefore, building a community is a very good way to start a conversation and increase traffic to your website. Integrate a comment system or use third-party solutions such as Facebook comments, Instagram, or create your own forum (e.g. for fly fishermen or racing cyclists) where visitors can ask questions. Don’t forget to stick with it though!
You probably regularly visit a few websites that are relevant to your business. So why shouldn’t you have a say? Commenting won’t necessarily get you a boost in traffic, but will make your name better known in the industry by leaving interesting, thought-provoking comments. Remember that quality and relevance are key for guest posts. You should engage with other people in your niche and don’t leave spammy links!
Google Analytics is an invaluable source of data for almost every conceivable aspect of your website. Keep an eye on your analytics data and use the information to inform your advertising and content strategies. Also, pay attention to which posts and pages are the most popular. Check visitor data to see where and when your website visitors are coming from and interacting.
It’s not enough to simply share content through social channels – you also need to be actively involved in the community yourself. Do you have a Facebook account? Participate in group discussions with relevant hashtags? Do you leave your audience with comments on your posts? You answer questions and engage with your readers. Nothing turns people off faster than using social media as a broadcast channel – use social media as intended and interact with your fans too.
Text-based content is very important, but videos can be a valuable tool in attracting new visitors and making your website more engaging to a larger audience. Researchers have found that information retention is significantly higher for visual material than for text, which means video marketing is an excellent way to attract – hold – your audience’s attention while increasing website traffic.
Paid search, social media advertising, and display advertising are great ways to reach the right audience. Build your brand and present it to potential new customers. Adapt your paid click strategy to your goals – do you just want to increase clicks or conversions (website goals)? Each paid channel has its pros and cons. So think carefully about your goals before you pull out your credit card.
If you hope that more traffic to your website will also lead to more sales, then you need to target high commercial intent keywords as part of your paid search strategy. Yes, the competition for these search terms can be fierce, but the payouts can be rewarding.
With the internet flooding users with more information and less attention these days, you need to stand out. You have to offer users added value. Depending on your budget, you can individually plan your own traffic strategy. However, you should already have this strategy before a relaunch. If you pay attention to this, you avoid ranking losses and look forward to the new traffic on your site.