In this blog post, we explain 15 WordPress advantages and why WordPress websites are so popular. WordPress offers a lot of useful functions and is therefore the most popular content management system (CMS) to create websites.
The advantages of WordPress as a CMS
WordPress is now considered the industry standard when it comes to web design and web development. No matter how big or small your business is, WordPress is the ideal solution.
WordPress is also ideal for private individuals or people who want to start their own blog.
- WordPress has a huge community
The community behind WordPress is very large. That’s why more and more plugins, themes, and extensions are coming out that can improve the website.
Furthermore, security gaps can be quickly discovered and remedied by the large community. There are also expert groups for WordPress, in which both beginners and experts are helped with questions or difficulties.
- Easy management of website content
Many users praise WordPress above all for its user-friendliness. The creation and management of content is child’s play and no programming knowledge is required in many places. Often there is the so-called WYSIWYG editor (abbreviation for “What you see is what you get”) in the input fields, which is reminiscent of Microsoft Word with its toolbar.
To make it even easier for our customers to manage their own WordPress website, we also use page builders such as Visual Composer or Divi Builder. Since WordPress 5.0, the Gutenberg Editor, a page builder, has even been built into WordPress. Page builders are utility tools that drastically simplify building a website and moving elements around.
- WordPress is free
As an open-source CMS, WordPress is basically free of charge. It shares this advantage with other CMS like Drupal, Joomla, and Typo3. However, it should be mentioned that if you want to add certain themes, plugins, or add-ons, costs may apply. That depends on whether the developer offers their add-ons for free or sells them on platforms like CodeCanyon and ThemeForest, for example.
- WordPress offers many expansion options
Behind WordPress is a huge community and therefore a lot of programmers and web designers. As a result, there are countless plugins and themes in the WordPress marketplace that can expand your website.
In addition, you often have the option of expanding existing plugins and themes yourself. So if you have the necessary programming knowledge, you can redesign the plugins and themes for your WordPress website yourself.
- Automatic security updates
The so-called minor updates, i.e. updates that only contain a few changes, can be installed automatically in WordPress. In this way, security gaps are automatically closed promptly after they have been identified. Since WordPress 5.5 you can also have plugins supplied with automatic updates. In connection with a WordPress backup plugin, this offers you a significant plus in terms of security. The major WordPress updates can affect your website, so it’s best to let a professional do it for you.
- WordPress website security is extensible
WordPress is fundamentally trimmed for security. Nevertheless, there are many ways to make the website even more secure. Plugins such as “HideMyWPGhost” integrate a firewall into the website, which detects and blocks harmful data traffic. The Wordfence scanner also checks core files, themes, and plugins for malware, bad URLs, backdoors, SEO spam, malicious redirects, and code injections.
- No additional software needed
To manage a WordPress website, all you need is a computer with an internet connection and a web browser. The installation of additional software is not necessary! So you can also manage your WordPress website with your tablet while on vacation. All you need is an internet connection and your WordPress credentials. Optionally, of course, control with the official app for iPhone and iPad or for Android devices is also possible.
- WordPress is easy to set up
Another WordPress advantage is that WordPress websites are very easy to set up. The so-called one-click installation is possible via hosters such as Bluehost, which greatly simplifies the setup process for laypeople.
- WordPress is also suitable for large projects
It is often claimed that WordPress only makes sense for small websites since it is ultimately just an advanced blog software. However, we and many other web developers see things differently.
WordPress is now a fully-fledged website CMS and can also be used for larger projects. Due to the large community and the range of existing plugins and themes, an incredible number of things can be made possible with WordPress. If you want, you could build a job board, a forum, a support system, or an online shop into your WordPress website with just a few plugins – just to name a few possibilities.
A WordPress website can also handle more than 1000 subpages or products if it has been prepared by experts.
- Simple SEO for WordPress websites
One of many WordPress advantages is that it has a very good basis for effective search engine optimization. As an advertising agency, we experience again and again that WordPress websites have a lot of potential for a good ranking. One reason for this is, for example, that WordPress themes are usually very well optimized technically. In addition, there are many useful tools that simplify search engine optimization and also make it possible for laypeople. Examples of good SEO plugins are: YOAST SEO, SEOPressor, and the Schema plugin.
- WordPress Advantage: Performance
WordPress websites have a very good basic optimization in terms of performance. Another WordPress advantage is that plugins can be used to optimize performance quickly and easily. There are a lot of different performance plugins out there you can download and install.
- Beginners can create their own website
WordPress is very simple and easy to use. You can also easily create your own website. By buying a ready-made layout, you have almost created your own website. Only the content and images have to be exchanged here. The disadvantage of ready-made layouts is that the loading time is usually very bad and many users leave the website before it has even finished loading.
If the website or online shop is to be used to increase sales or brand awareness, we recommend setting it up by a professional agency.
- WordPress is future-proof
WordPress is the market leader and of course, wants to keep this position. That’s why the WordPress community and employees work on developing new plugins, themes and add-ons every day in order to keep optimizing the CMS. The following applies here: If you want to have a successful and tedious website, you should use a future-proof CMS.
- WordPress websites are cheaper than those of other CMS
Another advantage is that WordPress websites are usually cheaper than content management systems such as Typo 3 or Joomla. One of the reasons for this is that WordPress has a plugin for almost every desired function. If, for example, an appointment system is to be integrated into the website, a plugin can simply be installed on WordPress. This can then be customized or expanded. With Typo3, the system would have to be completely reprogrammed, which would involve very high costs. This is one of the reasons why we, as an advertising agency, always build new websites on WordPress.
- Tracking with WordPress
Tracking services such as Google Analytics and the Google Search Console can also be easily linked to the WordPress website. For example, you can always see how many users are visiting a website and which subpages they are on.